Gurjari - Gujarat State Handicraft Emporium (Ashram Road)

Gurjari is the retail brand of the Gujarat State Handloom and Handicrafts Development Corporation, which runs emporiums in Ahmedabad and other cities (website gurjari.gujarat.gov.in). The Ashram Road showroom is the easiest first stop for authentic Gujarat crafts: bandhani sarees and dupattas, Kutch embroidery, Ajrakh block prints, patola-inspired weaves, wooden and brass items and leather work, all at fixed prices with printed bills. Artisan-attributed pieces let visitors compare authentic handwork against street-market versions, and staff can explain each craft. It is not the cheapest option, but the fixed-price, artisan-linked model removes the need to bargain and lowers the risk of machine-made goods sold as handmade. Confirm opening hours before travelling since government holidays can close the store.