Boulevard Pasteur is the main shopping and promenade street of the Ville Nouvelle, running above the bay from the Place de France toward the Corniche, with Rue de la Liberte linking it to the Grand Socco. Shops include international and Moroccan fashion brands, shoe stores, pharmacies, the Label'Vie supermarket, patisseries and cafes. Madini Perfumery sells Tangier-made perfume essences, and Librairie des Colonnes is a long-established bookshop. Prices are fixed and cards are widely accepted, so it suits visitors who want sizing, receipts and air-conditioned browsing rather than souk haggling. The street also has a strong cafe tradition, and the nearby Place de France and the Cafe de Paris give a historic backdrop to a break. Authentic craft souvenirs are limited here, so crafts are best bought in the medina and Kasbah.
| Hours | Mon-Sat about 10am-8pm; many shops close Sunday |
|---|---|
| Price | MAD 30-2,500 (~$3.2-267) |
| Address | Boulevard Pasteur, Ville Nouvelle, Tangier 90000 |
Location
Boulevard Pasteur, Ville Nouvelle, Tangier 90000
35.7809, -5.8121 View on map
Highlights
- Fixed-price fashion, pharmacy and supermarket shops
- Madini perfume essences and Librairie des Colonnes
- Cafes and patisseries on the boulevard
- Walk down to the Grand Socco via Rue de la Liberte
Tips for visiting
- Shop between 10am and 1pm or after 4pm; some shops close midday.
- Prices are fixed, so do not expect to bargain.
- Use the boulevard as a base for a walking loop to the Kasbah.
- Buy handmade crafts in the medina instead.
- Cards are widely accepted, but carry some cash for cafes.
When to visit
Weekday mornings and late afternoons.
Accessibility
The boulevard is paved with sidewalks, though pavements are uneven in places and some shops have steps.
Frequently asked questions
What kind of shops are on Boulevard Pasteur?
Fashion boutiques, bookshops, perfumers, pharmacies, patisseries and a supermarket.
Is it good for souvenirs?
For perfume and books yes; for crafts the medina and Kasbah are better.
Are shops open on Sunday?
Many are closed or open short hours on Sunday.