Open Travel Guide
Shopping in Trentino-Alto Adige

Trentino-Alto Adige Shopping Guide 2026

Where to shop in Trentino-Alto Adige — from market halls to design districts, with bargaining notes where they apply.

The short answer: start with Mercato di Piazza delle Erbe (Obstmarkt), Pur Südtirol Bolzano and Trento Weekly Market (Piazza Duomo). This guide profiles 5+ markets and shopping districts in Trentino-Alto Adige, with prices, timing, and the practical notes that decide whether each one earns a place in your plan.

Trentino-Alto Adige is an autonomous region of northern Italy bordering Austria and Switzerland, home to the spectacular UNESCO-listed Dolomites. Split into the Italian-speaking province of Trentino and the German-speaking South Tyrol, the region blends alpine grandeur with Mediterranean wine valleys, world-class skiing, and a fascinating dual culture.

Best souvenirs

Authentic items worth bringing home.

Souvenir

Val Gardena Wood Carving

Hand-carved figures, nativity crèches and decorative pieces from the UNESCO-renowned woodcarving tradition of Val Gardena, made by long-established workshops in Ortisei and the surrounding villages.

Price: €20-1,000+

Where: Woodcarving workshops on Via Rezia in Ortisei / Santa Cristina / Selva

Souvenir

Loden Wool Coat or Jacket

A garment in the traditional boiled-wool loden cloth of the Alps — dense, warm and water-resistant — a durable South Tyrolean emblem made into coats, capes and jackets.

Price: €100-600+

Where: Loden specialists on Bolzano's Via dei Portici, Merano and Vipiteno

Souvenir

South Tyrolean Speck IGP

The region's signature lightly smoked, juniper-scented cured ham, dry-cured and matured in mountain air. Vacuum-packed pieces travel well and make the essential edible souvenir.

Price: €15-35 per piece

Where: Markets, delis, Pur Südtirol, farm shops region-wide

Souvenir

Gewürztraminer, Lagrein & Teroldego Wine

The region's signature wines: aromatic Gewürztraminer and dark Lagrein from Alto Adige, and the native Teroldego Rotaliano from Trentino — rarely found at the same quality and value abroad.

Price: €8-40 per bottle

Where: Wine Road cellars / Piana Rotaliana / enoteche / Pur Südtirol

Souvenir

Trentodoc Sparkling Wine

The prestigious metodo classico mountain sparkling wine of Trentino, led by the Ferrari house in Trento — an elegant, celebratory bottle to take home.

Price: €15-50+ per bottle

Where: Ferrari cellars and enoteche in Trento / wine shops region-wide

Souvenir

Mountain Cheese (Trentingrana, Puzzone di Moena)

Excellent mountain dairy cheeses, from the aged grainy Trentingrana to the pungent washed-rind Puzzone di Moena DOP and summer malga cheeses. Aged pieces travel well vacuum-packed.

Price: €12-28 per kg

Where: Caseifici / markets / Pur Südtirol / mountain dairies

Souvenir

Apple Products (Val di Non / Melinda)

Apple juice, dried apple rings, jams, strudel and apple grappa from the orchard-blanketed valleys, with Val di Non (Melinda) and Alto Adige apples among Italy's finest.

Price: €2-15

Where: Markets / Pur Südtirol / farm shops / Val di Non producers

Souvenir

Grappa & Distillates

Single-grape grappe from Teroldego, Gewürztraminer or Müller-Thurgau pomace, barrel-aged riserva styles and fruit distillates — the region's traditional digestivo.

Price: €15-60 per bottle

Where: Distilleries / enoteche / Pur Südtirol

Souvenir

Schüttelbrot Rye Flatbread

The crisp, thin rye-and-caraway flatbread of South Tyrol, a long-keeping snack that pairs with speck and cheese and travels easily as an edible gift.

Price: €2-6 per packet

Where: Bakeries / markets / Pur Südtirol / farm shops

Souvenir

Herbal & Wellness Products

Alpine herbal teas, balms, soaps, schnapps and edelweiss or arnica cosmetics, associated with Merano and the Trauttmansdorff Gardens — light, easy gifts.

Price: €5-40

Where: Merano / Trauttmansdorff Gardens shop / pharmacies / Pur Südtirol

Souvenir

Tracht (Dirndl & Lederhosen)

Traditional South Tyrolean costume — the dirndl dress and lederhosen — still worn at festivals and sold in dedicated Tracht shops, a distinctive regional buy.

Price: €80-400+

Where: Tracht and loden shops in Bolzano, Merano and Vipiteno

Traditional markets

Where locals shop and travellers find treasures.

Market

Mercato di Piazza delle Erbe (Obstmarkt)

Bolzano's historic daily open-air fruit-and-vegetable market in the heart of the old town, trading for centuries beneath the arcades. Stalls sell speck, cheeses, breads, apples, herbs and seasonal produce — an essential Bolzano experience.

Where: Piazza delle Erbe, 39100 Bolzano BZ

Hours: Mon-Sat roughly 7:00-19:00 (reduced Saturday afternoon); closed Sunday

Market

Pur Südtirol Bolzano

A celebrated South Tyrolean gourmet emporium gathering speck, cheeses, wines, apples, preserves, grappa and herbal goods from local producers under one roof, just off Piazza Walther in central Bolzano.

Where: Via Perathoner 9, 39100 Bolzano BZ

Hours: Mon-Sat roughly 9:00-19:30; closed Sunday

Market

Trento Weekly Market (Piazza Duomo)

Trento's weekly market in and around the cathedral square, selling Trentino produce, mountain cheeses, cured meats, local apples and craft goods, with a notable Christmas market in December.

Where: Piazza Duomo and surrounding streets, 38122 Trento TN

Hours: Thursday and Saturday mornings (approximately 8:00-13:00)

Market

Merano Market & Promenade Stalls

Morning produce and craft stalls in the genteel spa town of Merano, with speck, cheeses, herbal and wellness goods, a renowned Christmas market, and the autumn Merano WineFestival nearby.

Where: Around Piazza del Grano and the Passer promenades, 39012 Merano BZ

Hours: Most weekday mornings (seasonal festival timings vary)

Market

Bolzano Christkindlmarkt (Christmas Market)

Italy's largest and oldest Christmas market fills Piazza Walther in Advent with stalls of hand-carved figures, glass ornaments, woollen goods, mulled wine (Glühwein/vin brulé), sausages and strudel.

Where: Piazza Walther, 39100 Bolzano BZ

Hours: Late November to early January, daily roughly 10:00-19:00 during Advent