Changyu Wine Culture Museum (1892 Winery and Underground Cellar)

The Changyu Wine Culture Museum occupies the original 1892 winery founded by overseas Chinese merchant Zhang Bishi on Dama Road in downtown Zhifu District, making it China's oldest industrial winery still in continuous use and one of the earliest Sino-foreign joint ventures of the late Qing dynasty. The museum's centerpiece is the winery's original underground cellar, excavated by hand starting in 1894 and still used for aging today; visitors descend into brick-vaulted tunnels lined with oak barrels, some dating back more than a century, kept at a constant cool temperature without mechanical refrigeration. Above ground, exhibition halls housed in the winery's late-Qing and Republican-era brick buildings display period wine-making equipment, historic bottles and labels, Zhang Bishi's business correspondence, and documentation of the winery's partnership with an Austro-Hungarian viticulturist brought in to plant some of the first Cabernet and Riesling vines on the Shandong peninsula. The museum's layout follows a roughly chronological path, moving visitors from the founding story and 19th-century equipment through the wartime period, when the winery survived Japanese occupation and civil war disruption, to the postwar state-run era and the brand's modern expansion. Restoration in the 2000s stabilized the original brick winery buildings and reinforced the underground cellar's tunnel walls while keeping the working cellar in active use rather than converting it purely into a display space, so the museum functions as both a heritage site and a functioning production facility with an attached tasting room.