Ušće Shopping Center

Ušće Shopping Center is a large shopping mall at Bulevar Mihajla Pupina 4 in Novi Beograd, positioned near the confluence of the Sava and Danube rivers and next to Ušće Park. It contains about 150 stores, a multiplex cinema, a bowling facility and a range of restaurants and cafés, making it as much an entertainment destination as a shopping one. The brand mix is dominated by international fashion, sportswear, cosmetics and electronics brands alongside some Serbian and regional retailers, and there is a supermarket and services such as pharmacies. Compared with the pedestrian shopping of Knez Mihailova, the mall offers air-conditioned, weather-proof shopping with the convenience of parking and late opening, but little that is distinctively Serbian, so visitors seeking handmade crafts or local products are better served in the old town. All goods are sold at fixed prices, and bargaining is not part of the culture; payment by card and cash in Serbian dinars is widely accepted, and contactless payment is common. Visitors from outside Serbia who spend above the minimum threshold may be able to claim VAT refunds in participating stores, with paperwork stamped at departure. The atmosphere is busy on weekends and evenings with families and young people, and quieter on weekday mornings. Food options are extensive, with a food court and sit-down restaurants offering Serbian, Italian and international cuisine, as well as coffee shops and dessert counters. The mall is typically open daily from around 10:00 to 22:00, though individual store and restaurant hours may differ. It can be reached by tram or bus from the old town, or by taxi, and the nearby riverside park and walkway make a pleasant combination with a shopping trip in good weather.