Rei da Poncha

Rei da Poncha, whose name translates as the King of Poncha, is a bar at Rampa do Cidrão 147 in the Zona Velha of Funchal, on the Portuguese island of Madeira. As the name suggests, the bar centres on poncha, the island's signature drink made from aguardente de cana (sugarcane spirit), honey, sugar and citrus juice. Poncha originated as a fishermen's remedy in the village of Câmara de Lobos and has become the standard social drink across Madeira, so a bar devoted to it offers a straightforward introduction to local drinking culture.

The crowd is a blend of visitors exploring the old town and residents who stop for a quick drink. The atmosphere is informal and short-stay: many patrons drink one or two rounds, then continue to restaurants or other bars along nearby Rua de Santa Maria. Ages range widely, and there is no dress code; everyday daytime clothing is normal. The setting is small and simple rather than a large venue with a dancefloor, and music, when played, is incidental to the drinking.

The drinks programme is led by poncha in its variations. The traditional version uses lemon, while others use passion fruit, tangerine, orange or other fruits, and honey sweetness varies by the bartender. Beer and a few other basics are also typically available. Prices are among the lowest in Funchal for a drink, which makes the bar popular with budget travellers and groups sharing rounds.

Published opening hours were not confirmed, so visitors should check on arrival. Poncha bars in the old town generally trade from the afternoon into the late evening and are busiest around dusk and on weekends, but this should not be treated as the verified schedule for this venue. No cover charge is reported, reservations are not part of the offer and bottle service does not apply.

The location on Rampa do Cidrão, a sloping lane in the old quarter, places it among the area's murals, small restaurants and the painted doors of Rua de Santa Maria, making it an easy addition to a walking tour of the Zona Velha.