A legendary Florentine institution on Via de' Tornabuoni since 1885, now under the Marchesi Antinori family, serving its celebrated truffled panini (small sandwiches with truffle paste) alongside Antinori wines by the glass. A uniquely Florentine experience on Florence's most elegant shopping street.
Procacci is one of Florence's most celebrated gastronomic institutions, a tiny specialty food shop and bar at Via de' Tornabuoni 64R that has been serving its famous truffled panini since 1885. Now owned by the Marchesi Antinori, one of Tuscany's most important wine families, Procacci combines its historical identity with the Antinori wine portfolio, offering a uniquely Florentine experience: standing at the marble counter with a glass of Antinori Chianti Classico or Vernaccia di San Gimignano and a plate of small round sandwiches filled with butter and black truffle paste. The panini — soft, delicate, and served at room temperature — are made fresh throughout the day and sold by the piece or in small quantities to take away. The shop interior is lined with antique bottles, wine racks, and historic labels. Procacci is on Via de' Tornabuoni, Florence's principal luxury shopping street, placing it between the Palazzo Strozzi and the Arno River in the western historic centre. Phone: +39 055 211656. Email: procacci@antinori.it.
| Price | $$ |
|---|---|
| Hours | Mon-Sat 10AM-9PM; Sun 11AM-8PM |
| Reservations | No reservations needed |
| Address | Via de' Tornabuoni, 64R, 50123 Firenze FI, Italy |
Signature dishes
- Truffled panini (small sandwiches with truffle butter)
- Truffle crostini
- Antinori wines by the glass
Good to know
- Known for
- Legendary truffle-filled panini and Antinori wines on Via de' Tornabuoni since 1885
Weather through the year in Italy
Best time Shoulder Worth avoiding
Average daytime temperature in °C. Figures are for Italy.
Location
Via de' Tornabuoni, 64R, 50123 Firenze FI, Italy
43.7718, 11.2526 View on map
Highlights
- Florentine institution since 1885 — legendary truffled panini with black truffle butter served at marble counter
- Antinori wine portfolio by the glass — Chianti Classico, Vernaccia di San Gimignano, and more
- Historic interior with antique bottles, wine racks, and century-old atmosphere on Via de' Tornabuoni
- Panini sold by the piece or in quantities to take away — perfect pre-tour snack or aperitivo
- Located on Florence's most elegant shopping street near Palazzo Strozzi
Tips for visiting
- Order two to three panini and a glass of Antinori Chianti Classico for the essential Procacci experience
- The panini are small — eat at the counter and order additional pieces as needed
- Combine with a visit to Palazzo Strozzi (a short walk) for a mid-gallery refreshment
When to visit
Late morning (11am-1pm) for aperitivo before lunch, or late afternoon (4-7pm) as a pre-dinner aperitivo stop. Via de' Tornabuoni is a pleasant pedestrianised street at all hours.
Accessibility
The shop is at street level on Via de' Tornabuoni. The interior is small and can be crowded; wheelchair access to the counter is possible from the street entrance.
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Frequently asked questions
What exactly are Procacci's panini?
Small round soft bread rolls spread with fresh truffle butter (burro al tartufo) — the filling is simple and relies entirely on the quality of the black truffle paste. They are served at room temperature and eaten in two or three bites.
Is Procacci primarily a wine bar or a food shop?
Both. The retail side sells Antinori wines, packaged truffle products, and gourmet Florentine specialties. The bar side serves the panini and wines by the glass at the marble counter and at a few tables.
What is the price range?
Individual panini cost approximately EUR 3-5 (~$3-5) each. A glass of Antinori wine costs EUR 7-12 (~$8-13). A light standing lunch of two panini and a glass of wine typically costs EUR 15-20 (~$16-22).