A Vadodara farsan house founded in 1938 and now a well-known Gujarat brand, best known for bhakharwadi, sev and the city's signature sev usal. Counters sell fried and steamed snacks by weight alongside sweets, with several outlets across the city. It is the standard reference point for Vadodara's snack culture.
Jagdish Farsan was founded in Vadodara in 1938 by Ratanlal Keshavlal Kandoi and has grown from a single house into one of Gujarat's better-known farsan and sweet brands, with retail counters across the city and a manufacturing operation on Ajwa Road. Its calling cards are bhakharwadi, the spiral-rolled gram-flour snack filled with coconut, sesame and spice that Gujarat and Maharashtra both claim, and sev in multiple thicknesses, which matters because sev is a structural ingredient in Vadodara's defining dish rather than a garnish. That dish is sev usal: a plate of spiced white-pea curry, ladled hot and topped with a thick handful of sev, raw onion, coriander and both sweet tamarind and hot green chutneys, eaten with buttered pav. It is Vadodara's answer to Mumbai's vada pav, sold from counters and carts across the city, and it costs roughly INR 80-160 (~$0.85-1.65). Beyond that the counters carry the full Gujarati snack range: khaman, dhokla, fafda, ganthiya, patra, chevdo and thepla, sold by weight, plus a sweet section covering mohanthal, penda and seasonal specialities. Everything is vegetarian. The shops are functional retail counters rather than sit-down restaurants, so most trade is takeaway in paper-lined boxes, which makes them a practical stop for train food or a picnic. Fried farsan keeps for several days; steamed items such as khaman do not.
| Price | $ |
|---|---|
| Hours | Daily roughly 8AM-10PM |
| Reservations | Not applicable; counter and takeaway service |
| Address | Shree Jagdish Farsan House, VIP Road, Karelibaug, Vadodara, Gujarat 390022 |
Signature dishes
- Sev usal with pav
- Bhakharwadi
- Sev and ganthiya by weight
- Gujarati sweets and mohanthal
Good to know
- Known for
- Gujarati farsan; known for sev usal and bhakharwadi
Location
Shree Jagdish Farsan House, VIP Road, Karelibaug, Vadodara, Gujarat 390022
22.3247, 73.2065 View on map
Highlights
- Trading in Vadodara since 1938, one of Gujarat's oldest farsan names
- Sev usal, the city's signature white-pea and sev plate, in its home town
- Bhakharwadi and multiple grades of sev sold by weight
- Full farsan range plus sweets, all vegetarian, at several city outlets
Tips for visiting
- Order sev usal with an extra pav; the curry is generous and the bread runs out first
- Buy bhakharwadi by weight as travel food, as fried farsan keeps for several days
- Steamed items such as khaman should be eaten the same day, not packed
- Counters are takeaway-led, so expect to stand rather than sit
When to visit
Late morning or around 5-6PM, when fresh batches of sev usal and farsan come out; evenings are the traditional sev usal hour.
Accessibility
Outlets are street-level retail counters with level entry from the pavement, but service counters are high and queues at peak hours are dense, which can be awkward for wheelchair users ordering unassisted.
Frequently asked questions
What is sev usal?
Vadodara's signature snack: spiced white-pea curry topped with thick sev, raw onion, coriander and sweet and hot chutneys, eaten with buttered pav bread.
How old is Jagdish Farsan?
It was founded in Vadodara in 1938 by Ratanlal Keshavlal Kandoi and has since become one of the state's better-known farsan and sweet brands.
What does it cost?
Sev usal runs roughly INR 80-160 (~$0.85-1.65), and farsan is sold by weight, typically INR 300-600 per kilogram (~$3.15-6.25).
Is there seating?
The outlets are primarily retail and takeaway counters with limited or no seating; most customers eat standing or take boxes away.