Echarm (Yishang) Hotel Guilin Zhongshan Road

Echarm (Yishang) Hotel Guilin Zhongshan Road is a mid-range chain hotel at No. 5 Zhongshan Middle Road in Xiangshan District, Guilin, Guangxi, China. Zhongshan Middle Road runs through the heart of the old city, and the hotel sits between Zhengyang Pedestrian Street and Elephant Trunk Hill, which makes it convenient for visitors who want to reach the main dining area and the river sights on foot or by a short taxi ride. The Sun and Moon Twin Pagodas, Shan Lake and Rong Lake of the Two Rivers and Four Lakes circuit are also close. Echarm is a Chinese economy-to-mid-range hotel brand, and the property follows a modern, functional format rather than a heritage style. Room types listed are Queen Room and Twin Room, with wifi and air conditioning in all rooms. Rates follow the typical Guilin four-star level of roughly 425 yuan (about 63 US dollars) per night, which for a chain hotel of this type is competitive in the city centre. Dining is a feature of the building: the AGAN Guangxi restaurant occupies the second floor and serves regional cuisine, offering a convenient way to try local dishes without leaving the hotel. Many other restaurants, tea houses and snack stalls lie within a few minutes' walk on Zhengyang Street and the neighbouring lanes. Spa, pool and fitness facilities are not listed. The service character is practical and business-friendly, with a straightforward check-in process and a central address that suits short stays. The main trade-off of the central position is street noise, particularly on weekend evenings, and quieter rooms are usually found on upper floors facing away from the road. Travellers heading to Li River cruise piers or the railway station can reach them quickly by taxi from the door.