Bread & Cie

Bread & Cie is an artisan bakery and cafe at 350 University Avenue in Hillcrest, San Diego, California, known for long-fermented breads and sandwiches. The bakery's identity rests on its loaves, which are made with extended fermentation and a focus on crust and flavour. Jalapeno cheese bread and rosemary olive loaf are among the best-known varieties, and the cafe uses the breads for sandwiches, which are a staple of the lunch trade. Pastries, coffee and light meals round out the offering. The cafe is bright and casual, with counter service, a bakery case and a steady stream of regulars; the mood is relaxed in the morning and busier at lunch. There is no dress code. The drinks side is simple, with coffee, tea and soft drinks, and the focus remains on baked goods. Prices are low, about $8 to $18 per person, making it a practical choice for a quick breakfast or lunch. The bakery does not take reservations; ordering is at the counter, and seating is first come, first served. Hours run daily from morning to afternoon, though visitors should confirm current times on the website, as the cafe typically closes earlier than evening restaurants. Arriving in the morning offers the fullest selection of loaves, since popular varieties can sell out later in the day. The location in Hillcrest is close to Balboa Park, the neighbourhood's shops and the main University Avenue corridor, so it suits a breakfast stop before a park or museum visit. Street parking in Hillcrest can be limited at weekends, and paid lots, ride-share and bus routes are alternatives. Visitors also buy whole loaves to take home or to picnic in the park, and ordering a sandwich on a favourite bread is a common approach.