Phuket is Thailand's largest island and most visited province, set in the warm Andaman Sea off the west coast of the Thai-Malay Peninsula. Renowned for its powdery white-sand beaches, crystalline turquoise waters, vibrant nightlife, and rich Sino-Portuguese cultural heritage, Phuket draws millions of visitors each year. From the buzzing strip of Patong Beach to the serene shores of Nai Harn, the colonial shophouses of Phuket Old Town to the towering white marble Big Buddha statue, the island offers something for every traveller.
Exclusive experiences
Bespoke and once-in-a-lifetime activities.
Private Yacht Charter
Charter a private sailing yacht or motor yacht for an exclusive island-hopping day. Routes typically cover Phi Phi Islands, Phang Nga Bay, Ko Racha, or private coves. Crewed yachts include captain, deckhand, chef, and all equipment. Available from Ao Por Grand Marina, Royal Phuket Marina, and Yacht Haven Marina.
Helicopter Island Tour
See Phuket's extraordinary coastline and the islands of the Andaman Sea from above. Helicopter tours depart from Phuket Airport or Ao Por helipad and typically cover Phang Nga Bay, Phi Phi Islands, Ko Racha, and the full Phuket coastline. Completely private charters available.
Banyan Tree Spa Royal Banyan Treatment
The Banyan Tree Phuket spa is consistently rated among Asia's top spas. The signature Royal Banyan treatment is a 3-hour immersive Thai spa ritual combining a herbal compress massage, Balinese boreh body masque, and facial in a private spa villa with a personal butler.
Private Island Picnic (Ko Bon or Ko Naka Yai)
Several luxury resorts and yacht operators arrange private island picnic experiences — a longtail or speedboat takes you to a deserted beach where a butler has prepared a champagne picnic with fresh fruits, gourmet food, and snorkelling equipment. An utterly exclusive and romantic experience.
Michelin Dining Crawl (Phuket Top 25)
Phuket's culinary scene now merits a dedicated fine dining 'crawl' — PRU for a Michelin-starred tasting menu, Hom for innovative fermentation cuisine, Tambu for Mughal-Asian fusion, Baan Rim Pa for royal Thai with sea views, and ending at Baba Nest for sunset cocktails. A memorable way to explore the island's gastronomic identity.
Luxury Liveaboard — Similan and Surin Islands
Board a luxury liveaboard dive yacht for a 4–7 day expedition to the Similan and Surin Islands (open November–May), with up to 4 dives per day at some of Asia's finest dive sites. Luxury vessels include En Suite cabins, gourmet meals, and dive master guidance.
Luxury transport
Travel in style.