Morocco Mall

Morocco Mall is a large shopping centre on the Boulevard de la Corniche in Ain Diab, on the Atlantic coast of Casablanca, Morocco. Opened in the 2010s, it is among the largest malls in Africa and presents itself as a destination as much as a place to shop. The brand mix is dominated by international and European fashion names, sportswear, beauty and perfume, electronics, a large supermarket and a growing number of Moroccan labels, spread over several floors around a central atrium. Prices are fixed and displayed, so there is no bargaining, and quality is that of the brands themselves rather than of handmade crafts; the mall is useful for visitors who want reliable sizing, receipts and warranties instead of souk haggling. Authentic Moroccan craft goods are limited to a few boutiques, so souvenir shoppers should still visit the medina or Habous Quarter. Major cards are widely accepted, and cash machines are available inside. Morocco's VAT refund system for tourists applies to qualifying purchases above a minimum value from registered retailers, and visitors can ask shops about the paperwork before buying. Anchor attractions include a large indoor aquarium with a tall central tank, an ice rink, a musical fountain and cinema screens. The atmosphere is busy, family-oriented and air-conditioned, with crowds peaking on weekend evenings and holidays. Eating options are extensive: a large food court, international restaurant chains, cafes and Moroccan restaurants, several with terrace views toward the Atlantic and the Corniche. The mall's coastal setting makes it easy to combine with a stroll along the seafront, and it is reached by taxi, tram connections and car, with large parking areas. Opening hours are typically late, around 10am to 10pm daily.