Anfa Place Shopping Center

Anfa Place Shopping Center is an open-air seafront shopping and leisure complex on the Boulevard de la Corniche in Ain Diab, Casablanca, Morocco. Opened in the 2000s, it is built in a low-rise, terraced style facing the Atlantic and is oriented toward fashion, lifestyle and dining rather than large-format retail. The brand mix includes international and Moroccan clothing labels, shoes, accessories, beauty and home boutiques, together with a multiplex cinema and a number of restaurants, cafes and lounges, several with terraces overlooking the ocean. Anchor draws are the cinema and the dining options rather than a department store. Prices are fixed and displayed, so bargaining is not part of the culture here, and quality depends on the brands; the centre is useful for visitors who want branded goods with receipts rather than market haggling. Authentic handmade Moroccan crafts are limited to a small number of boutiques, so souvenir shoppers are better served by the Habous Quarter or the old medina. Cards are widely accepted, and cash can be drawn from machines on site. Visitors eligible for Morocco's VAT refund for tourists can ask retailers about documents for qualifying purchases above the minimum threshold. The atmosphere is relaxed and fashionable, with a younger local crowd, families and beachgoers, and it is busiest in the evenings and on weekends, especially in summer when the Corniche is active. Because the layout is open-air with walkways between buildings, it is pleasant in good weather but less comfortable during rain or midday heat. Eating options range from casual cafes and fast food to full-service Moroccan, Italian and seafood restaurants, and many places stay open late. The complex is close to Ain Diab beach clubs and the Corniche promenade, making it easy to combine shopping with a seaside evening, and parking is available on site. Hours are typically around 10am to 10pm daily.