Johana is a small castle-town-turned-merchant-district in Nanto City that preserves a compact grid of Edo- and Meiji-era streets centered on Zentokuji Temple, a Jodo Shinshu temple whose grounds have anchored the town's identity for centuries. Visitors walk narrow lanes lined with traditional wooden shopfronts and warehouse buildings, many still used as residences or small local businesses, before reaching the temple's main hall and surrounding structures. The town is best known nationally for the Johana Hikiyama Festival held each May, when elaborately decorated wooden floats (hikiyama) are pulled through the streets accompanied by traditional music, a tradition documented at a dedicated float museum near the temple that displays festival floats and equipment outside festival dates. A general walk through the old town and temple grounds takes about one and a half to two hours, extending further for those visiting the float museum. Outside the festival period, Johana offers an unhurried, low-key visit compared to more heavily touristed old towns in the prefecture, with local shops selling regional sweets and crafts along the main street. The town also serves as the gateway for buses heading into the Gokayama villages of Ainokura and Suganuma, making it a natural stop for travelers continuing deeper into the mountains.
Good to know
- Hours
- Town streets open 24 hours; Zentokuji Temple grounds generally 9:00–16:00
- Best time
- May, during the Johana Hikiyama Festival float procession
Location
526 Johana, Nanto, Toyama 939-1626
36.5847, 136.9928 View on map
Highlights
- Zentokuji Temple grounds anchoring the historic townscape
- Johana Hikiyama Festival float procession each May
- Float museum displaying festival hikiyama outside festival dates
- Preserved grid of Edo- and Meiji-era merchant streets
- Gateway bus connections to the Gokayama gassho-zukuri villages
Tips for visiting
- Visit in May for the Johana Hikiyama Festival, though book accommodation well ahead as the town fills quickly
- Check the float museum's opening hours if visiting outside the festival period
- Combine the visit with onward bus travel to the Gokayama villages of Ainokura and Suganuma
- A small donation is customary when entering the main temple hall at Zentokuji
- Weekday visits offer the quietest walk through the old merchant streets
When to visit
May, during the Johana Hikiyama Festival float procession, or a quiet weekday for an unhurried walk.
Accessibility
The old town streets are paved but narrow with some uneven sections, and the temple hall entrance has a raised threshold typical of traditional architecture.
Visit, book or contact
Frequently asked questions
How long does a visit take?
Walking the old town and temple grounds takes about one and a half to two hours, longer with the float museum.
Is it worth it for kids?
The float museum's large decorated floats and the festival itself, if visiting in May, tend to be highlights for children.
Is photography allowed?
Photography is generally allowed on the streets and temple grounds; photography inside the float museum should follow posted signage.