Ehime Prefecture occupies the northwestern corner of Shikoku island, facing the Seto Inland Sea. Known for Matsuyama Castle, the oldest operating hot-spring bathhouse at Dogo Onsen, the pilgrimage temples of the Shikoku 88-temple circuit, and the nation's finest mandarin oranges, Ehime blends samurai history with coastal scenery and one of Japan's most genuine onsen cultures.
Traditional markets
Where locals shop and travellers find treasures.
Market
Matsuyama Chuo Market
Wholesale fish market; limited retail access
Where: Matsuyama inner city
Hours: 6:00–12:00 (closed Sun)
Market
Michi-no-Eki Uchiko Fresche
Local produce, Uchiko crafts, farm-direct vegetables
Where: Uchiko
Hours: 9:00–18:00 (closed Tue)