Open Travel Guide
Shopping in Ehime

Ehime Shopping Guide 2026

Ehime's retail map: authentic souvenirs, the districts that suit them, and the tourist traps to skip.

Ehime Prefecture occupies the northwestern corner of Shikoku island, facing the Seto Inland Sea. Known for Matsuyama Castle, the oldest operating hot-spring bathhouse at Dogo Onsen, the pilgrimage temples of the Shikoku 88-temple circuit, and the nation's finest mandarin oranges, Ehime blends samurai history with coastal scenery and one of Japan's most genuine onsen cultures.