Ehime Prefecture occupies the northwestern corner of Shikoku island, facing the Seto Inland Sea. Known for Matsuyama Castle, the oldest operating hot-spring bathhouse at Dogo Onsen, the pilgrimage temples of the Shikoku 88-temple circuit, and the nation's finest mandarin oranges, Ehime blends samurai history with coastal scenery and one of Japan's most genuine onsen cultures.
Top beaches
A ranked editor’s shortlist of the coastline worth planning a day around in Ehime.
We don’t maintain a full beach shortlist for Ehime yet. Coastal access varies by region — check the country guide for nearby coastline.
What to bring
A short packing list for a comfortable beach day — adjust for season and the specific spot.
- Sun protectionHigh-SPF sunscreen, hat, polarised sunglasses, light long-sleeve cover-up.
- HydrationReusable bottle, salty snacks for longer days, electrolyte sachets if it’s hot.
- FootwearWater shoes for pebble or rocky entry, flip-flops for sand, dry pair for the trip home.
- Swim & coverQuick-dry towel or sand-resistant mat, change of swimwear, light cover-up for restaurants.
- Cash & valuablesSmall notes for beach clubs and rentals; waterproof pouch for phone, keys, cards.
- ExtrasReef-safe sunscreen near protected coastline, a book, a small first-aid kit for jellyfish or scrapes.
Beach safety
Hard-earned guidance — read this before you swim, especially if you’re unfamiliar with the coast.
Critical
Swim where lifeguards are posted and follow flag warnings — green is safe, yellow is caution, red means no swimming. Rip currents are the leading beach hazard worldwide.
Caution
Watch for tide changes and marine life — jellyfish blooms, sea urchins on rocky entries, occasional shark or stingray advisories. Don’t swim alone, especially at dawn or dusk.
Tip
Reapply sunscreen every 90 minutes and after every swim. Take shade between 11 am and 3 pm — the sun is harsher than people expect, even when the air is cool.
Practical
Keep valuables out of sight or back at the accommodation. Beach theft is a small-but-real risk at busy beaches; never leave bags unattended while you’re in the water.