Aichi Prefecture is Japan's industrial and cultural heartland, anchored by Nagoya — the country's fourth-largest city. Home to the Toyota Motor Corporation, one of Japan's most important Shinto shrines, a national-treasure castle, and a distinctly proud local food culture known as Nagoya Meshi, Aichi blends industrial might with ancient heritage across 5,173 square kilometres of the Chubu region.
Do's and don'ts
Quick guide to local norms.
Do
- Greet people warmly and learn a few local phrases.
- Respect religious and historic sites.
- Dress modestly when visiting places of worship.
- Ask permission before photographing individuals.
Don't
- Raise your voice in public — it's considered rude.
- Touch people on the head or point with your feet in religious settings.
- Refuse hospitality without a polite explanation.
- Wear revealing clothing in conservative areas.