Casa Martini Discovery Tour with Tasting

The Casa Martini Discovery Tour with Tasting is a guided visit of the Martini & Rossi production site and museum at Piazza Luigi Rossi 2, in Pessione, a district of Chieri about 15 kilometres southeast of Turin, in Piedmont, Italy. Martini & Rossi is one of the best-known vermouth houses in the world, with roots in 19th-century Turin, and the Pessione site includes historic cellars, museum rooms and production areas. The tour lasts about 2 hours and combines the guided visit with a final tasting of Martini products. The route follows the history of the brand and the making of vermouth, covering the aromatic herbs, the wine base and the ageing process, before ending in a tasting. This is a drink-focused experience rather than a meal, so the food element is minimal. The official tariff lists EUR 20 for the full price, from a table dated 2023-2024, while resellers list about US$23 to US$29. The ticket includes the guided visit and the final tasting. Transport from Turin is not included; the site can be reached by train from Porta Susa station to Pessione, a short walk from the entrance. Online booking is compulsory, and closed-toe shoes with rubber soles are required for the production areas. An English tour is listed at 3:00PM by resellers. An older official page gives opening hours of 11:00AM to 7:00PM Monday and Thursday to Sunday, with closing on Tuesday and Wednesday, so visitors should check the current calendar before travelling. The tour suits visitors interested in the industrial heritage of Piedmont and its vermouth tradition, and it is a good half-day trip from Turin. Guests with allergies or those who do not drink should contact the venue about alternatives to the final tasting.