A famous bakery on the piazza edge beloved since 1893, selling Rome's most iconic pizza bianca (white pizza with olive oil and salt) fresh from wood-fired ovens throughout the day.
Forno Campo de' Fiori is one of Rome's most famous bakeries, occupying a corner of the lively Campo de' Fiori market square in the historic centre. It is a temple to pizza bianca—the quintessential Roman flatbread, baked until blistered and golden, brushed with olive oil and scattered with salt—which emerges from the ovens in long, fragrant sheets throughout the day and is cut to order and sold by weight. Alongside it the forno turns out pizza rossa topped simply with tomato, seasonal filled pizzas, biscuits, savoury and sweet pastries and seasonal specialities such as maritozzi. The pizza bianca here is a Roman benchmark: locals have it split and stuffed with mortadella, or filled with fresh figs and prosciutto in season, eaten on the move as the ultimate cheap, satisfying street snack. This is a working bakery and takeaway counter rather than a café—service is brisk, there is no seating, and the queue of Romans and visitors moves quickly. Two adjacent shopfronts handle bread and pizza on one side and pastries and sweets on the other. Its position right on the market square makes it a natural stop while browsing the morning produce stalls or wandering the surrounding lanes of the centro storico. Prices are low, with pizza bianca around €1.50 a piece, keeping it accessible to everyone. Opening from early morning with a midday break and an evening reopening, it is busiest at lunchtime when fresh sheets come out. For a taste of everyday Roman baking culture in one of the city's most atmospheric squares, Forno Campo de' Fiori is an essential and inexpensive stop.
Signature dishes
- Pizza bianca — €1.50/piece
- Pizza rossa — €1.50/piece
Good to know
- Known for
- Rome's most famous pizza bianca
- Hours
- 7:30AM-2:30PM, 5PM-8PM Mon-Sat
Location
Campo de' Fiori 22, 00186 Roma
41.8958, 12.4726 View on map
Highlights
- Rome's benchmark pizza bianca, baked fresh and sold by weight all day
- Pizza rossa, filled pizzas, maritozzi and seasonal pastries
- Right on the atmospheric Campo de' Fiori market square
- Cheap, quick street snack beloved by locals
Tips for visiting
- Have the pizza bianca split and stuffed with mortadella for the local classic
- Go at midday when fresh sheets come out of the oven
- It is a takeaway counter with no seating—eat on the move
- Two shopfronts split bread and pizza from pastries and sweets
When to visit
Late morning to lunchtime catches the freshest pizza bianca alongside the bustling Campo de' Fiori morning market.
Accessibility
The counters open directly onto the square at street level, allowing easy approach, though the interiors are small and crowded and the busy market piazza outside can be congested at peak times.
Frequently asked questions
What is pizza bianca?
Pizza bianca is a Roman flatbread baked until blistered, then brushed with olive oil and salt. Forno Campo de' Fiori's version is considered a city benchmark, often split and filled like a sandwich.
Is there seating at the forno?
No. It is a working bakery and takeaway counter with quick service and no seats, so customers eat their pizza and pastries on the move.
When is it busiest?
Around midday, when fresh sheets of pizza bianca emerge from the ovens and queues of locals and visitors form, though the line moves quickly.