Atour Keqiao Guazhu Road Hotel

Atour Keqiao Guazhu Road Hotel is an Atour-brand mid-range hotel on Guazhu Road, in Lixin community, Keqiao Subdistrict, Keqiao District, Shaoxing, Zhejiang Province, China. It stands in central Keqiao, close to China Textile City, the vast fabric market that has made Keqiao one of the world's biggest textile trading hubs. The setting is commercial and busy, with wholesale markets, showrooms and trade offices in the surrounding streets.

Atour is a Chinese mid-range chain known for design-led interiors, good bedding and lifestyle spaces such as libraries and lobby bars, and it generally targets business travellers and younger leisure guests. Detailed facility information, room categories and guest ratings for this specific property have not been verified here, so visitors should confirm the current room types, breakfast arrangements and parking with the hotel or a booking platform.

Keqiao is a separate district from the old city of Shaoxing, about 15 to 20 km to the west. Visitors based here can reach Lu Xun Native Place and Cangqiao Straight Street by taxi, ride-hailing or the Shaoxing metro network in roughly 30 to 45 minutes, while Hangzhou is around 40 minutes to an hour away by road or rail. Keqiao is also home to the Keyan scenic area, known for its quarried stone formations and a tall Buddha statue, and to lakeside leisure areas such as Jianhu.

The local food scene reflects Keqiao's trade character, with many restaurants serving Zhejiang dishes to visiting merchants. Typical choices include braised pork with preserved vegetables, river fish, noodles and Shaoxing yellow rice wine, and food streets near the textile market offer inexpensive snacks late into the evening.

The hotel suits textile buyers and exhibition visitors, as well as independent travellers who want a modern, brand-consistent base in Keqiao. Rates are in the moderate $$ bracket and rise during major trade fairs, when rooms across the district can sell out.