Golden Eagle World Xinjiekou (Jinying Shijie)

Golden Eagle World Xinjiekou, known in Chinese as Jinying Shijie, is a large department store at 89 Hanzhong Road, close to the Xinjiekou roundabout in Xuanwu District, Nanjing, in China's Jiangsu province. It forms part of the Golden Eagle department store group, a well-known Chinese retail brand with several branches in Jiangsu, and it is one of the main anchors of the Xinjiekou shopping district. The store focuses on fashion, with a mix of mid-range and premium labels for women's and men's clothing, shoes, handbags, accessories, cosmetics, and jewellery, as well as some home and lifestyle goods. Its positioning sits between the everyday brands of the older department stores and the luxury boutiques of neighbouring Deji Plaza, with typical purchases ranging from about ¥150 to several thousand yuan and more for premium items. Counters are generally operated under official brand arrangements, so goods are sold as genuine and at fixed prices. Bargaining is not customary, and shoppers looking for savings can watch for seasonal sales, festival events and member discounts. Payment by Alipay and WeChat Pay is standard, and bank cards are accepted at most counters, while cash is also taken. Foreign visitors interested in a tax refund should carry a passport and ask at the customer service desk about which brands participate and what minimum spend applies. The atmosphere is busy and modern, drawing local shoppers, particularly on weekends and during promotions, with clear signage and staffed counters on each floor. Eating options include restaurants and cafes in the building and a wide selection of food outlets in the surrounding district. The store's location near the roundabout and the underground links to Xinjiekou Metro station make it easy to reach, and it combines conveniently with a walk to the Deji Plaza and Central Emporium buildings nearby.