Praia Vermelha do Norte is a sheltered cove beach in Ubatuba, at the northern end of the São Paulo litoral norte, named for the reddish tone of the sand and rock along parts of the shore. The cove shape and surrounding headlands keep the water calm and clear for much of the year, making it one of Ubatuba's better swimming beaches rather than a surf spot, with a shallow shelf that suits relaxed bathing over long stretches of tide. Beach kiosks line the back of the sand, offering food, drinks, and rental of sunbeds and umbrellas, and a separate stand rents surf and stand-up paddle equipment for those who want to explore the calmer bay waters. The beach is modest in size compared to Ubatuba's larger strands like Itamambuca, giving it a more intimate, cove-like atmosphere that appeals to families and couples looking for calmer water. Reaching it from São Paulo city takes a bus of roughly four to five hours from the Tietê terminal to Ubatuba, followed by a short local bus or taxi ride to the beach.
| Distance | 230km northeast of São Paulo city |
|---|---|
| Getting there | Bus from Tietê Bus Terminal to Ubatuba, then local bus or taxi |
| Best season | December-March for swimming |
| Address | Praia Vermelha do Norte, Ubatuba, SP |
Amenities
- beach kiosks
- sunbed rental
- surf rental
- calm cove for swimming
Good to know
- Best for
- families, couples, swimmers, beachcombers
Weather through the year in São Paulo
Best time Shoulder Worth avoiding
Average daytime temperature in °C. Figures are for São Paulo.
Location
Praia Vermelha do Norte, Ubatuba, SP
-23.4394, -45.0567 View on map
Highlights
- Sheltered, calm cove with a shallow swimming shelf
- Distinctive reddish sand and rock giving the beach its name
- Beach kiosks with food, drinks, and equipment rental
- More intimate scale than Ubatuba's larger strands
Tips for visiting
- Visit at low tide for the widest stretch of sand and clearest views of the rock formations
- Rent stand-up paddle gear in the morning when the bay is calmest
- Weekday visits are noticeably quieter than weekends in peak season
- Bring cash for kiosk purchases
When to visit
December through March offers the warmest water for swimming, while the sheltered bay stays calm and pleasant for most of the year.
Frequently asked questions
Is Praia Vermelha do Norte good for swimming?
Yes, the sheltered cove shape keeps the water calm and shallow for much of the year, making it one of the more reliable swimming beaches in Ubatuba.
Why is it called Praia Vermelha?
The name refers to the reddish tone of the sand and surrounding rock formations along parts of the shore.
Is it far from Ubatuba's other beaches?
It sits at the northern end of Ubatuba's coastline, a short local bus or taxi ride from the town center and other nearby beaches.