The iconic home of HGTV's Chip and Joanna Gaines—Magnolia Market features a shopping complex, food trucks, garden area, and lawn games at the iconic grain silos. A pilgrimage for Fixer Upper fans and home decor enthusiasts.
Magnolia Market at the Silos occupies a 2.5-acre campus at 601 Webster Avenue in downtown Waco, Texas, built around two historic grain silos that have become one of the most recognizable landmarks in Central Texas. The complex is owned and operated by Chip and Joanna Gaines, the stars of HGTV's Fixer Upper—the home renovation series that filmed in Waco and drew national attention to the city from 2013 to 2018. The silos have been converted into a destination retail experience anchored by the flagship Magnolia Market shop, which sells home décor, seasonal goods, books, kitchen accessories, and Magnolia brand products.
The campus is designed as a gathering place as much as a shopping destination. A large central lawn is outfitted with lawn games (cornhole, giant Jenga), picnic tables, and shade trees. A rotating selection of food trucks anchors the north side of the lawn, with offerings changing regularly. Silo Baking Co. operates from a dedicated space and is known for its cupcakes and seasonal pastries, with lines forming at opening on busy weekends. A separate garden area sells live plants and outdoor décor.
Waco's Magnolia District—the surrounding neighborhood—has expanded around the market's success, with additional Magnolia properties including Magnolia Table (the Gaines' restaurant on 7th Street), the Magnolia Seed & Supply garden center, and affiliated boutique lodging properties. Visitors traveling specifically for the Magnolia experience can fill a comfortable full day between the silos campus, the restaurant, and the garden center.
Parking is free in surrounding surface lots but fills quickly on weekends. The property is closed on Sundays. Seasonal events and special markets throughout the year draw additional visitors beyond the regular retail clientele.
Good to know
- Hours
- 9:00 AM - 6:00 PM Monday-Saturday
- Best time
- weekday mornings
- Best for
- home decor fans, families, road trippers, Fixer Upper fans
Location
601 Webster Ave, Waco, TX 76706
31.5555, -97.1448 View on map
Highlights
- Iconic twin grain silos exterior—the most recognized symbol of Chip and Joanna Gaines' Magnolia brand
- Magnolia Market flagship store with home décor, seasonal collections, and Magnolia brand products
- Rotating food truck lineup and Silo Baking Co. cupcakes on the central lawn campus
- Outdoor lawn games and communal seating in a free public gathering space around the silos
- Walkable Magnolia District including Magnolia Table restaurant and Seed & Supply garden center
Tips for visiting
- Food trucks change weekly
- Bring cash for smaller vendors
- Parking fills fast on weekends—arrive early
When to visit
Weekday mornings offer the most relaxed experience with available parking and shorter food truck lines. Summer weekends see the largest crowds, especially from out-of-town visitors. Arriving at opening (9 AM) on any day provides the easiest parking access. Spring visits coincide with seasonal plantings in the garden area.
Accessibility
The Magnolia Market campus is fully accessible, with paved paths and flat terrain throughout the 2.5-acre property. Accessible restrooms are on-site. The retail building has a level threshold entrance. The food truck area and lawn are accessible via paved or compacted gravel paths.
Frequently asked questions
Is there an admission charge to visit Magnolia Market at the Silos?
No. The campus grounds and outdoor lawn are free to visit. Shopping and dining are optional. There is no entry fee to walk the property, enjoy the lawn games, or sit in the communal seating areas.
When is Magnolia Market open?
Magnolia Market is open Monday through Saturday from 9 AM to 6 PM. The campus is closed on Sundays. Hours may vary during holidays; the Magnolia website lists current seasonal hours.
Is Magnolia Market only for Fixer Upper fans?
While the property draws heavily from the Fixer Upper fan base, the campus functions as a well-designed open market and gathering space. The curated home goods shop, food options, and relaxed outdoor setting have broad appeal for shoppers and families regardless of familiarity with the show.