Born from a hot dog cart in Madison Square Park in 2001, Shake Shack has grown into a global brand while maintaining its commitment to antibiotic-free beef, hand-spun milkshakes, and house-made lemonade. The original location in the park retains its outdoor spirit.
Shake Shack traces its origins to a single hot dog cart set up in Madison Square Park in 2001 by restaurateur Danny Meyer as part of a public art installation — an enterprise that proved so popular it evolved into a permanent kiosk and eventually one of the most successful fast-casual restaurant chains in the world. The original location in Madison Square Park, with outdoor seating on the park's grounds, retains a character that no subsequent Shake Shack location entirely captures: eating a burger in the park, with the Flatiron Building and Madison Square's trees as the backdrop, remains one of the most pleasant casual dining experiences New York offers. The menu is built on a commitment to quality ingredients that distinguishes Shake Shack from conventional fast food: antibiotic-free Angus beef, hand-spun milkshakes made with frozen custard, house-made lemonade, and a brioche bun that holds together without disintegrating. The ShackBurger — a single or double patty with cheese, lettuce, tomato, and the house Shack sauce — is the essential order. The Shake Stack, which adds a crispy-fried portobello mushroom patty alongside the beef, is the more elaborate option. Seasonal concrete custards rotate throughout the year in collaboration with New York restaurants and food personalities. The chain now operates across the United States and internationally, but the Madison Square Park location remains the original and carries a charm that larger, urban outposts lack. Lines at the park kiosk are longest on weekends at midday.
Signature dishes
- ShackBurger — $6.29
- Shake Stack — $10.29
Good to know
- Known for
- Premium fast casual burgers and milkshakes
- Hours
- 11AM–10PM daily
Location
Madison Square Park, New York, NY 10010
40.7412, -73.9882 View on map
Highlights
- The original Shake Shack location in Madison Square Park — a hot dog cart turned global fast-casual phenomenon
- ShackBurger with antibiotic-free Angus beef, Shack sauce, and a brioche bun that defines the format
- Hand-spun frozen custard milkshakes that set the chain apart from conventional fast food
- Outdoor park seating with Flatiron Building views — one of New York's best casual lunch settings
- Seasonal concrete custard collaborations with New York chefs and food personalities
Tips for visiting
- Visit the original Madison Square Park location on a weekday for shorter lines and the best park atmosphere
- Order a milkshake — the frozen custard base makes them thicker and richer than standard fast-food shakes
- The park kiosk opens at 11am; arriving close to opening minimizes waiting, particularly in summer
- Multiple Manhattan locations (Times Square, Penn Station, Grand Central) offer the same menu if the park wait is too long
- The seasonal concrete custards are worth investigating — they change monthly and often involve local New York collaborators
Accessibility
Madison Square Park is fully accessible with paved paths throughout. The Shake Shack kiosk ordering area and adjacent park seating are accessible at grade level. The outdoor setting may present challenges in wet weather.
Frequently asked questions
Where is the original Shake Shack?
The original location is in Madison Square Park at the corner of East 23rd Street and Madison Avenue in the Flatiron District. It operates as an outdoor kiosk with park seating.
What is the ShackBurger?
The ShackBurger is a beef patty with American cheese, lettuce, tomato, and the house Shack sauce on a potato bun. It is available as a single or double and is the menu's definitive item.
Are Shake Shack's ingredients different from regular fast food?
Yes. Shake Shack uses antibiotic-free Angus beef, frozen custard (higher egg and lower air content than standard soft serve), and hormone-free dairy in its milkshakes.
How long is the wait at the Madison Square Park location?
Waits of 15 to 30 minutes are common on weekday lunches; weekend middays can see 45-minute queues. Arriving at opening (11am) or after 2pm reduces waiting considerably.
Is there indoor seating at the original Shake Shack?
The Madison Square Park location is an outdoor kiosk with park bench and table seating in the surrounding park. There is no indoor dining room; the other Manhattan locations have indoor seating.