Virgin Hotels Las Vegas, Curio Collection by Hilton

Virgin Hotels Las Vegas, Curio Collection by Hilton is an upscale resort at 4455 Paradise Rd in Las Vegas, Nevada, United States, about a mile east of the Strip near the University of Nevada, Las Vegas campus. The property is the former Hard Rock Hotel, which reopened as Virgin Hotels in March 2021 and is now operated within the Curio Collection by Hilton. The location is off the central Strip, within a short drive or rideshare of Harry Reid International Airport, which is roughly five minutes away, and close to the Allegiant Stadium area and the UNLV district. Visitors who want to reach the main Strip resorts generally take rideshares, since the walk is long. The hotel carries a rock-and-roll heritage from its earlier life but with a refined, contemporary design. Rooms are sold as Chamber Kings, Grand Chambers and Suites, with a focus on a bedroom area separated from a lounge space by a sliding screen, a layout meant to suit both couples and small groups. Amenities include a casino, the Elia Beach Club pool, the Theater for the Performing Arts, a spa and a fitness centre, plus restaurants and bars on site. A mandatory resort fee of roughly $40-$55 per night applies to rates typically between $90 and $350, and the property is rated around 4.2 by guests. The pool scene is a key attraction in warm months, with live music and a social atmosphere, and the theater hosts concerts and shows throughout the year. Service is relaxed and design-led, aimed at adults, couples and groups who prefer a more local-feeling resort with lower rates than the central Strip, and the resort is not oriented around children.