The Broad

The Broad is a contemporary art museum at 221 S Grand Avenue in downtown Los Angeles, California, on the city's cultural corridor near Walt Disney Concert Hall and the Museum of Contemporary Art. Philanthropists Eli and Edythe Broad opened the museum in 2015, and general admission to the permanent collection is free. The building, designed by Diller Scofidio and Renfro, has a distinctive white veil facade of perforated concrete panels that filters daylight into the galleries. Inside, the collection includes major works by Andy Warhol, Jeff Koons, Jean-Michel Basquiat, Cindy Sherman, Roy Lichtenstein and Barbara Kruger. The most sought-after experience is Yayoi Kusama's Infinity Mirrored Room, Longing for Eternity, where visitors enter a mirrored space filled with lights for a short timed visit. Other Kusama works and large-scale installations anchor the third-floor galleries, which are reached by a long escalator from the lobby. Timed tickets can be reserved online, and a standby line forms for same-day entry. Access to the Infinity Mirrored Room usually requires a separate virtual queue joined on arrival, and slots can run out by early afternoon. A visit typically lasts one and a half to two and a half hours. Crowds peak on weekends and holidays, while Tuesday to Friday mornings with a reserved slot are calmer. The Broad is closed on Mondays. Visitors can reach the museum by the Metro B and D Lines to Civic Center/Grand Park or Pershing Square, and nearby parking garages charge a fee. The street-level plaza has an olive grove and a cafe, and a gift shop sells books and design items.