Rodeo Drive

Rodeo Drive is a luxury shopping street in Beverly Hills, California, an independent city surrounded by Los Angeles. The famous three-block stretch runs between Wilshire Boulevard and Santa Monica Boulevard and holds flagship boutiques of international fashion, jewelry and watch brands. The street is open to the public around the clock, with shops generally open from about 10:00 AM to 6:00 PM, and window shopping is free. Visitors see the luxury storefronts, the Rodeo Drive sign near the Wilshire end, and Two Rodeo Drive, a cobbled European-style lane at the street's southern end. The nearby Via Rodeo, a curving brick street, appears in many films and photographs. Cafes and restaurants provide places to pause, and the Beverly Wilshire Hotel at the southern end is a landmark of the area. Most visitors spend one to two hours. Weekday late mornings are quiet, while weekends and holiday periods draw heavy foot traffic and large tour groups, particularly around the photo spots. Parking in the public garages nearby charges after a short free period, and street parking is metered and enforced. Metro Line 20 and 720 buses run along Wilshire Boulevard, from which Rodeo Drive is a short walk. Visitors should remember that shop attendants may ask for appointments at high-end boutiques, and that dress is typically smart casual. The area also connects easily to the Beverly Gardens Park and its famous Beverly Hills sign.