Kimpton Fitzroy London

Kimpton Fitzroy London occupies a Victorian building on the north side of Russell Square in Bloomsbury, close to the British Museum, King's Cross St Pancras and University College London. Russell Square Underground station sits directly across the square from the hotel entrance.

The building opened in 1898 as the Hotel Russell, designed by architect Charles Fitzroy Doll in a French Renaissance style with a terracotta facade that remains one of Bloomsbury's most recognisable landmarks. IHG's Kimpton brand took over the property in 2018, retaining the ornate lobby and marble staircase while updating guest rooms with a contemporary Bloomsbury-literary theme reflecting the neighbourhood's connections to Virginia Woolf and the Bloomsbury Group.

Rooms span Classic Rooms to the Presidential Suite, with many upper floors offering views over Russell Square's gardens. Neptune Restaurant serves British small plates beneath the building's original decorative ceiling, and The Fitz Bar operates as an evening cocktail spot in the historic lobby space. The hotel positions itself as pet-friendly, a point of difference among Bloomsbury's largely traditional hotel stock.

A fitness centre is available on site, though the hotel does not operate a spa. The Russell Square location suits travellers focused on the British Museum, King's Cross for Eurostar connections, and the West End theatre district a short walk south, and the hotel's mid-range positioning makes it a common choice for both leisure and academic-conference business travel given UCL's proximity.