Lotte Hotel Seoul

Lotte Hotel Seoul stands at the center of Myeongdong and Jung-gu, directly connected to Euljiro-3(sam)ga subway station and within a short walk of Namdaemun Market, Deoksugung Palace, and the main Lotte department store and duty-free complex. Opened in 1979 and repeatedly renovated since, the twin-tower property is a landmark of Seoul's postwar hotel scene, blending a formal European-influenced lobby with contemporary Korean hospitality; its scale and central position have long made it the default choice for visiting heads of state. The 1,120 rooms and suites range from standard city-view rooms to expansive Royal and Presidential suites, with an Executive Floor offering private lounge access, and interiors favor a restrained, business-formal aesthetic over trend-driven design. Dining spans more than a dozen venues, including Japanese, Chinese, and French restaurants alongside the all-day Lotte Buffet, and the hotel is known for a strong, wide-ranging breakfast spread on the Executive Floor. The Fitness & Leisure Center includes an indoor pool, sauna, and full gym, and there is a spa and casino for international guests on site. Service is formal and business-oriented, with a large concierge and multilingual staff geared toward corporate travelers, tour groups, and shoppers rather than families seeking a resort atmosphere; the shopping arcade and direct mall access reinforce its role as a retail-adjacent base for exploring central Seoul.