Seoul is South Korea's dynamic capital city, a megacity where ancient palaces and traditional markets coexist alongside gleaming skyscrapers and state-of-the-art technology. With a rich cultural heritage spanning over 600 years as the Joseon Dynasty capital, Seoul offers world-class cuisine, vibrant nightlife, and extraordinary shopping.
Do's and don'ts
Quick guide to local norms.
Do
- Greet people warmly and learn a few local phrases.
- Respect religious and historic sites.
- Dress modestly when visiting places of worship.
- Ask permission before photographing individuals.
Don't
- Raise your voice in public — it's considered rude.
- Touch people on the head or point with your feet in religious settings.
- Refuse hospitality without a polite explanation.
- Wear revealing clothing in conservative areas.