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Shopping · Punjab, Gujranwala

Sarafa Bazaar

  • SpecialtyGold and silver jewellery
  • HoursDaily about 10:00 AM-8:00 PM
  • Price$$

Sarafa Bazaar is the jewellery quarter of Gujranwala in Pakistan's Punjab province, set in Mohalla Sayed Nagri in the old part of the city. Like the sarafa markets found across the Punjab, it is a dense lane of small shopfronts where gold and silver dealers sit side by side, each displaying glass-fronted cases of bangles, necklace sets, earrings, rings and bridal jewellery.

Sarafa Bazaar is the jewellery quarter of Gujranwala in Pakistan's Punjab province, set in Mohalla Sayed Nagri in the old part of the city. Like the sarafa markets found across the Punjab, it is a dense lane of small shopfronts where gold and silver dealers sit side by side, each displaying glass-fronted cases of bangles, necklace sets, earrings, rings and bridal jewellery. The goods differ sharply from generic shopping: most pieces are sold by weight, priced against the day's gold rate, with a separate making charge (banawat) added by the jeweller. Traditional designs in 22-carat gold dominate, alongside lighter modern pieces, silver anklets and gemstone rings. Many shops also make to order and repair existing pieces, so customers often bring family heirlooms for resizing or reworking. Vendors are mostly long-established family businesses, and trade here is overwhelmingly local, driven by weddings and festival seasons rather than tourism, so there are very few tourist trinkets. Bargaining is accepted, but mainly on the making charge rather than on the gold weight itself; asking for the current rate, the carat and a written receipt is standard practice. Payment is largely cash or bank transfer, and card use is limited and not guaranteed. Pakistan does not offer a general tax refund scheme for visitors on such purchases, so the receipt mainly serves as proof of purchase and purity. The lane is crowded and noisy in the late afternoon and before Eid and wedding seasons, with motorbikes and pedestrians sharing narrow space. Food is not sold inside the jewellery stretch itself, but tea stalls and snack vendors operate in the surrounding bazaars of the old city, and nearby Dal Bazaar offers street snacks. The market follows the usual bazaar rhythm, opening in the late morning and closing in the evening, with hours of roughly 10:00 AM to 8:00 PM daily; individual shops vary. Visitors are best served by comparing prices at several shops before buying and by checking hallmarks and weights on a scale in front of them.

Practical information for Sarafa Bazaar · Last updated September 2026
Hours Daily about 10:00 AM-8:00 PM
Price $$
Address Sarafa Bazaar, Mohalla Sayed Nagri, Gujranwala 52250

Location

Sarafa Bazaar, Mohalla Sayed Nagri, Gujranwala 52250

32.1585, 74.1860 View on map

Highlights

  • Rows of gold and silver jewellers concentrated in a single old-city lane
  • Traditional Punjabi bridal sets, bangles and anklets sold by weight
  • Made-to-order and repair work by long-established family workshops
  • A look at the wedding-driven jewellery trade of Gujranwala

Tips for visiting

  • Compare the day's gold rate and making charge at three or four shops before buying.
  • Negotiate the making charge, not the gold weight; ask for the carat and a written receipt.
  • Carry cash, since card acceptance is unreliable in small jewellery shops.
  • Visit in the late morning for quieter browsing; evenings and pre-wedding weeks are crowded.
  • Ask to see the piece weighed on the shop scale before agreeing a price.

Frequently asked questions

How is jewellery priced at Sarafa Bazaar?

Gold pieces are generally priced by weight at the day's rate, plus a making charge. The making charge is the part most open to negotiation.

Is Sarafa Bazaar aimed at tourists?

No. It mainly serves local families buying for weddings and festivals, so the stock is genuine jewellery rather than souvenirs.

Can visitors pay by card?

Cash is the norm and some shops accept bank transfer. Card acceptance is limited, so visitors usually carry enough cash.

When is the market open?

Shops typically open daily from about 10:00 AM to 8:00 PM, though individual jewellers set their own hours.