Borj Fez Mall

Borj Fez Mall is a three-level shopping centre on Boulevard Allal El Fassi in the Ville Nouvelle, the modern part of Fès in Morocco's Fès-Meknès region. It has more than 80 shops, restaurants, a supermarket and a children's play area, and it opens daily from around 9am to 10pm, with hours varying by season. The mall contrasts with the medina souks in that prices are fixed, goods are branded and the setting is air-conditioned, so it suits visitors who want predictable pricing, familiar international and Moroccan fashion brands, electronics, cosmetics, homewares and everyday supplies. Anchor facilities include the supermarket, which is useful for groceries, toiletries and snacks, and the fashion and sportswear stores that fill much of the shopping floors. Because brands are standard chain labels, authenticity is generally more reliable than in tourist stalls, though handmade crafts are not the focus and visitors seeking pottery, leather or copper are better served in the medina. No bargaining takes place; displayed prices are final, apart from advertised sales periods. Payment by card is widely accepted in the mall, and cash machines are available, which makes it a practical place to withdraw dirhams. Tax-refund schemes for tourists exist in Morocco for qualifying purchases at registered retailers, but eligibility depends on the shop and a minimum spend, so it should be checked at the till. The atmosphere is calm compared with the medina, busy on weekend evenings with local families. Eating options include a food court and sit-down restaurants and cafés, along with fast food, covering casual meals at moderate prices. Must-visit corners include the supermarket, the food court and the family play area for travelling with children.