Abderrahman Slaoui Foundation Museum

The Abderrahman Slaoui Foundation Museum occupies a restored villa at 12 Rue Abou Ahmed El Alaoui, near Boulevard Moulay Youssef in Casablanca, in Morocco's Casablanca-Settat region. It presents the private collection of Abderrahman Slaoui (1919-2001), a Moroccan businessman and patron who spent decades gathering objects documenting the country's visual culture. The museum is run by the foundation that bears his name and is set in a 1930s villa typical of the Art Deco and neo-Moorish architecture that characterises central Casablanca. The collection is best known for its advertising and travel posters from the Protectorate period, which show how Morocco was promoted to European audiences in the first half of the 20th century, through images of kasbahs, souks, trains and ocean liners. Alongside the posters, the museum displays paintings by Orientalist and Moroccan artists, as well as decorative arts such as jewellery, textiles, ceramics and objects of daily life, giving a broad picture of Moroccan society and its representation. The curatorial approach is thematic, grouping items by type and subject across several rooms rather than following a strict chronology, and the intimate scale of the villa allows close viewing. The building itself, with its period staircase, tiles and ornamental details, forms part of the visit. The museum has been restored as a cultural venue, and the foundation also organises temporary exhibitions and cultural events. Hours are approximately Tuesday to Saturday from 10am to 6pm, and admission is about MAD 30. A visit takes around one hour. The museum's focus on poster art makes it a useful complement to the history sites of the Old Medina and Habous Quarter, showing how Casablanca and Morocco were imagined during the Protectorate years.