Nihonkai Shoya's Toyama Ekimae outpost is part of a Sea of Japan-themed izakaya chain, positioned two minutes from Toyama Station and built around showcasing Toyama Bay's catch within a standard izakaya small-plates format. The menu leans on the bay's signature ingredients — shiroebi kakiage (a shrimp fritter using Toyama Bay's small white shrimp), hotaru ika shoyu-zuke (firefly squid marinated in soy sauce), and grilled buri collar (a fatty, flavorful yellowtail cut) — alongside more generic izakaya fare like fried and grilled small plates suited to sharing over drinks. As a chain outpost rather than an independent restaurant, the cooking prioritizes consistency and accessible pricing over the tasting-menu structure or reservation-only exclusivity found at Toyama's more specialized seafood restaurants, making it a reliable option for a casual group dinner rather than a special-occasion destination. The dining room has the typical layout and noise level of a Japanese izakaya: booth and table seating across two floors, lively background chatter especially on weekend evenings, and a drinks-forward format where beer, highballs, and sake accompany a rotating stream of shared plates rather than a formal multi-course meal. Reservations are recommended for weekend evenings, when the two-minute walk from the station draws a mix of commuters unwinding after work and travelers looking for an easy dinner near their accommodation. Given the shared-plate format, groups of two or more get the most value, since it allows sampling several of the seafood specialties alongside standard izakaya sides in one sitting.
Signature dishes
- Shiroebi kakiage
- Hotaru ika shoyu-zuke
- Grilled buri collar
Good to know
- Known for
- Sea of Japan izakaya chain outpost featuring Toyama Bay catch — shiroebi, hotaru ika, and buri — alongside standard izakaya small plates, two minutes from Toyama Station
- Hours
- 16:00–23:00 daily (food last order 22:30)
- Reservations
- Recommended on weekend evenings
Location
2-1-4 Sakura-machi, 1F/2F, Toyama, Toyama 930-0004
36.6945, 137.2125 View on map
Highlights
- Toyama Bay seafood small plates — shiroebi, hotaru ika, and buri — in an izakaya format
- Grilled buri (yellowtail) collar and hotaru ika shoyu-zuke as standout dishes
- Two floors of casual booth and table seating two minutes from Toyama Station
- Drinks-forward menu suited to sharing across a group
Tips for visiting
- Order in a group of two or more to sample several small plates alongside drinks
- Reserve ahead for weekend evenings, when the location near the station gets busy
- Try the shiroebi kakiage and hotaru ika shoyu-zuke together for a two-way taste of Toyama Bay
- Food service ends at 22:30, so plan a later dinner accordingly
Accessibility
The restaurant spans two floors (1F/2F) of its building; step-free access to the upper floor is not confirmed, so guests with mobility needs may want to request ground-floor seating.
Frequently asked questions
Is this a formal seafood restaurant or a casual izakaya?
It is a casual izakaya (Japanese pub-style restaurant) that happens to feature Toyama Bay seafood specialties among its small plates, not a formal seated seafood restaurant.
Do I need a reservation?
Reservations are recommended on weekend evenings given the busy station-area location, though walk-ins are welcome at other times.
What are the standout dishes to order?
Shiroebi kakiage, hotaru ika shoyu-zuke, and grilled buri collar are the restaurant's signature Toyama Bay seafood dishes.