Awa Gyu Steak House

Awa Gyu Steak House, near Terashima Honcho and Tokushima Station, is dedicated entirely to Awa beef, the prefecture's own wagyu brand raised on farms across Tokushima. The Awa beef sirloin steak, grilled tableside, is the centerpiece order, with an Awa beef hamburger steak offering a more casual, lower-cost way to try the meat and an Awa beef roast beef don serving it cold and thin-sliced over rice for lunch. There is no Michelin recognition or celebrity chef pedigree; the restaurant's identity rests entirely on sourcing and grilling a single regional wagyu brand well. The dining room is compact, with a mix of counter and table seating and a straightforward, unfussy steakhouse atmosphere rather than a formal fine-dining setup; smoke and the sound of the grill are part of the experience. The beverage list includes red wine by the glass alongside beer and highballs, positioned to complement the richness of the beef. Reservations are recommended for dinner, when the steak menu is at its fullest, while the lunch don options are more likely to accommodate walk-ins; the restaurant is closed on Wednesdays.