Open Travel Guide
Shopping in Oita

Oita Shopping Guide 2026

Oita's retail map: authentic souvenirs, the districts that suit them, and the tourist traps to skip.

Oita Prefecture, located on the northeastern coast of Kyushu island, is Japan's undisputed hot-spring capital, boasting more onsen sources and volume than anywhere else in the country. The region is home to Beppu, one of Asia's most famous spa towns with its dramatic steam vents, and Yufuin, a sophisticated mountain onsen resort framed by Mount Yufu. Beyond the thermal waters, Oita offers ancient Buddhist cliff carvings at Usuki, wild monkeys bathing in hot springs at Takasakiyama, dramatic gorges at Takachiho on its border, and some of Kyushu's finest local cuisine.

Traditional markets

Where locals shop and travellers find treasures.

Market

Oita Ichinoichi Market

Fresh local produce, fish, pickles

Where: Oita City

Hours: Tue–Sun 8:00–18:00

Market

JA Oita Farmers Market

Kabosu, shiitake, local vegetables

Where: Oita City outskirts

Hours: Mon–Sun 9:00–18:00, closed Mon