Niigata Prefecture stretches along Japan's Sea of Japan coast in the Chubu region, famed for its exceptional rice and sake production, dramatic mountain scenery, and some of Japan's heaviest snowfall. The prefecture encompasses Sado Island, a storied gold-mining isle, alongside alpine ski resorts, historic castle towns, and pristine beaches that draw visitors year-round.
Top food tours
Guided experiences that show you Niigata through its food.
Food tour
Niigata Sake Brewery Tour
Food tour
Furumachi Izakaya Hopping
Food tour
Murakami Salmon Food Tour
Foodie tips
Get more out of every meal.
Tip
Book tours and cooking classes at least a few days in advance — small-group experiences sell out quickly.
Tip
Come hungry — most food tours include 5-8 tastings.
Tip
Bring cash for unscheduled stops the guide may recommend.