Miyagi Prefecture occupies the heart of Japan's Tohoku region, anchored by Sendai, the largest city in northeastern Japan. The prefecture is famed for Matsushima Bay, ranked among Japan's three most scenic views, where more than 260 pine-clad islets emerge from calm waters. Sendai itself thrives as a vibrant metropolis known for its tree-lined boulevards, the legacy of feudal lord Date Masamune, and a food scene anchored by tender beef tongue, fresh oysters, and sea urchin from the Pacific coast.
Do's and don'ts
Quick guide to local norms.
Do
- Greet people warmly and learn a few local phrases.
- Respect religious and historic sites.
- Dress modestly when visiting places of worship.
- Ask permission before photographing individuals.
Don't
- Raise your voice in public — it's considered rude.
- Touch people on the head or point with your feet in religious settings.
- Refuse hospitality without a polite explanation.
- Wear revealing clothing in conservative areas.