Kochi Prefecture occupies the southern face of Shikoku island, where the Pacific Ocean meets rugged mountain wilderness. The capital city of Kochi preserves one of Japan's twelve original feudal castles while serving as the birthplace of Sakamoto Ryoma, the revolutionary who helped end the samurai era. Kochi's remote geography has kept its culture fiercely independent and its natural landscapes largely unspoiled, from the crystal-clear Shimanto River to the dramatic sea cliffs of Cape Ashizuri.
Do's and don'ts
Quick guide to local norms.
Do
- Greet people warmly and learn a few local phrases.
- Respect religious and historic sites.
- Dress modestly when visiting places of worship.
- Ask permission before photographing individuals.
Don't
- Raise your voice in public — it's considered rude.
- Touch people on the head or point with your feet in religious settings.
- Refuse hospitality without a polite explanation.
- Wear revealing clothing in conservative areas.