Fukui Prefecture occupies Japan's rugged Sea of Japan coastline in the Hokuriku region, blending ancient Zen Buddhism, world-class dinosaur discoveries, dramatic basalt cliffs, and five centuries of traditional craftsmanship into one of Japan's most underrated destinations.
Do's and don'ts
Quick guide to local norms.
Do
- Greet people warmly and learn a few local phrases.
- Respect religious and historic sites.
- Dress modestly when visiting places of worship.
- Ask permission before photographing individuals.
Don't
- Raise your voice in public — it's considered rude.
- Touch people on the head or point with your feet in religious settings.
- Refuse hospitality without a polite explanation.
- Wear revealing clothing in conservative areas.