Juventus Museum

The Juventus Museum is the football club's museum, located at Corso Gaetano Scirea 50 in the Continassa area on the northwestern edge of Turin, Piedmont, Italy, beside the Allianz Stadium. Opened in 2012, it presents the history of one of Italy's most successful clubs, founded in 1897, through trophies, shirts, photographs, films and interactive displays. Visitors see a large collection of trophies, including Serie A titles, Coppa Italia wins and European honours, along with match shirts, boots and balls from various eras. A timeline guides visitors through the club's history, from its early years through the Agnelli family era and to modern times, and special sections are devoted to club legends and notable players. Multimedia installations allow visitors to relive memorable matches, and a hall of fame honours key figures. The museum can be combined with a guided stadium tour, which takes visitors into the changing rooms, the tunnel and the pitch-side area, subject to match-day schedules. Visitors typically spend one to two hours at the museum, and longer if they add the stadium tour. The museum is generally calm on weekday mornings and busier on weekends, holidays and during the school year with groups. Hours change on match days, so check juventus.com before travelling. Photographers will find popular subjects in the trophy room and in the stadium views. The site is about thirty minutes from the city centre by GTT bus plus a short walk, so visitors should plan the journey in advance. The surrounding area includes the J Village complex and a shop selling club merchandise. Fans of football, and visitors interested in Turin's sporting culture, will find the museum a worthwhile excursion, although the location is outside the main sightseeing core.