The undisputed champion of fried pizza in Naples, La Masardona has been frying pizza since 1945 from a small shop near Napoli Centrale. The calzone fritto - a half-moon of fried dough filled with ricotta, cicoli (pork fat), and pepper - is a must-eat Naples experience.
La Masardona is a Naples institution of a very specific kind: a fried pizza shop that has been operating since 1945 from a small premises near Napoli Centrale station, open only in the mornings and with no tables. This is street food at its most elemental. The calzone fritto — a half-moon of yeasted dough, fried in hot oil and stuffed with ricotta, cicoli (rendered pork fat), and black pepper — is considered by many food critics to be the definitive expression of pizza fritta, the fried pizza tradition that predates the oven-baked version and sustained Naples through the post-war poverty years when mozzarella was too expensive for ordinary families. The shop is run by the Piccirillo family, who have maintained the recipe and the method unchanged for generations. The dough is light and airy despite being fried, with a crackle to the exterior and a yielding, intensely savoury interior. A second option, the pizza fritta con cicoli, is a flat fried disc — the version Sophia Loren sold from a street cart in the 1954 film L'Oro di Napoli, which is set in precisely the kind of Neapolitan street food culture that La Masardona represents. The shop is small, cash-only, and operates to its own schedule — early birds are rewarded, as it sells out by mid-morning on busy days. This is emphatically not a tourist restaurant but rather a working neighbourhood institution that happens to produce one of Italy's most extraordinary snacks.
Signature dishes
- Calzone Fritto — €2.50
- Pizza Fritta con Cicoli — €2
Good to know
- Known for
- Best fried pizza in Naples since 1945
- Hours
- 7:00 AM - 2:00 PM (closed weekends)
Location
Via Giulio Cesare Capaccio 27, 80139 Naples NA
40.8506, 14.2681 View on map
Highlights
- The calzone fritto with ricotta and cicoli is widely considered the finest example of fried pizza in Naples
- Operating since 1945 — a post-war street food survivor that has never compromised its recipe
- Morning-only, no-tables, take-away format: the authentic Neapolitan pizza fritta experience
- Connected to the L'Oro di Napoli tradition — the fried pizza Sophia Loren sold on the street in the 1954 film
- Located near Napoli Centrale station, convenient for early arrivals to the city
Tips for visiting
- Arrive early — by 9–10 AM to ensure availability; the shop sells out on busy days before noon
- Opening hours are approximately 7 AM to 2 PM on weekdays only; the shop is closed at weekends
- The calzone fritto is meant to be eaten standing on the street, immediately — eat it hot
- Bring cash; no card payments are accepted and the price is minimal (under €3 per piece)
- Pair with a espresso from a nearby bar for the complete Neapolitan morning street food experience
Accessibility
La Masardona is a small street-level shop with limited interior space and no seating. The surrounding area near Napoli Centrale is navigable on foot, though busy and chaotic. Visitors with mobility considerations should note that the format is stand-and-eat at the street.
Frequently asked questions
What is pizza fritta?
Pizza fritta is a Neapolitan tradition of deep-frying pizza dough rather than baking it. It predates the wood-oven pizza and was the affordable option for working families in post-war Naples when cheese was too expensive.
What is cicoli?
Cicoli (also called ciccioli in other regions) are the crispy residues of rendered pork fat — similar to crackling. They are pressed and used as a filling in fried pizza, adding intense savouriness and fat richness.
Is La Masardona open on weekends?
The shop is primarily open on weekday mornings. Weekend and holiday schedules vary; it is advisable to check locally before making a special trip.
Where exactly is La Masardona?
The address is Via Giulio Cesare Capaccio 27, close to the Napoli Centrale train station and the Piazza Garibaldi area in central Naples.