Four-star hotel in a 1930s building on the main shopping street.
Sand Hotel by Keahotels is a four-star hotel at Laugavegur 34 in central Reykjavik, Iceland, on the city's main shopping and dining street. The building dates from the 1930s, and the hotel combines that early modern heritage with a refined, boutique interior. Laugavegur runs from Lækjartorg square east towards Hlemmur, so the hotel sits among independent boutiques, cafes, bars and restaurants, with Hallgrímskirkja church a short uphill walk and the Old Harbour and Harpa concert hall reachable on foot in around ten to fifteen minutes. Central bus stops and tour pick-up points are close by, which makes day trips simple without a car.
Rooms are offered as Standard Rooms and Superior Rooms, with the Superior category giving more space. Listed amenities include a restaurant, a bar and Wi-Fi. The ground-floor dining and bar areas are open to outside visitors as well as residents, and breakfast is generally available to guests. The hotel is part of the Keahotels group, an Icelandic hotel operator with several properties in Reykjavik, and service is friendly, informal and practical rather than formal, suiting couples, friends and independent travellers.
The location is the main attraction: visitors can step straight out into the busiest part of the city for shopping, street food, live music and nightlife. That also means the surroundings can be lively late on Friday and Saturday evenings, so light sleepers may prefer a room on an upper floor or at the rear. Indicative rates run from about ISK 26,000 to 44,000 (roughly $208-352) per night for a double room, with the highest prices in summer. The hotel provides a comfortable mid-range base for exploring Reykjavik on foot, visiting the museums and galleries of the centre, and joining Golden Circle, South Coast or Northern Lights tours that depart from the central streets nearby.
| Price | ISK 26,000-44,000 (~$208-352) per night, indicative double room |
|---|---|
| Address | Laugavegur 34, 101 Reykjavik |
Room types
- Standard Room
- Superior Room
Amenities
- Restaurant
- Bar
- Wi-Fi
Location
Laugavegur 34, 101 Reykjavik
64.1465, -21.9315 View on map
Highlights
- 1930s building on Laugavegur, the main shopping street
- Restaurant and bar on site
- Standard and Superior room categories
- Hallgrímskirkja and Harpa within a short walk
- Part of the Icelandic Keahotels group
Tips for visiting
- Request an upper-floor or rear room to avoid weekend street noise.
- Tour operators collect from central stops within a short walk.
- Many Laugavegur shops close earlier on Sundays, so plan shopping accordingly.
- Summer is the peak price season; book several months ahead.
- Walk up Skólavörðustígur to Hallgrímskirkja for city views.
When to visit
Shoulder seasons offer lower prices; the street is liveliest in summer and on weekend evenings year-round.
Accessibility
A converted 1930s building, so step-free access and adapted rooms may be limited; guests with mobility needs should confirm details with the hotel directly.
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Frequently asked questions
Where is Sand Hotel?
It is at Laugavegur 34, 101 Reykjavik, on the main shopping street in the city centre.
What type of building is it?
It occupies a 1930s building that has been converted into a four-star hotel.
What does it offer?
Listed amenities include a restaurant, a bar and Wi-Fi, with Standard and Superior rooms.
What is the typical nightly price?
Indicative double room rates are ISK 26,000-44,000 (about $208-352) per night.