A sophisticated boutique hotel in the heart of Reykjavik's 101 district, 101 Hotel exudes Nordic minimalism with black interiors, locally sourced materials, and curated Icelandic art. The intimate 38-room property features a lively lobby bar popular with Reykjavik's creative crowd.
Located at Hverfisgata 10 in Reykjavik's vibrant 101 postal district, the 101 Hotel is one of the Capital Region's most celebrated design hotels. The 38-room boutique property occupies a former office building transformed into a striking study in Nordic minimalism — dark interiors, locally sourced materials, and a curated collection of works by Icelandic contemporary artists give the hotel a character rooted firmly in its setting. The name references the 101 postal code, a byword for the heart of Reykjavik, and the hotel lives up to that association: the building sits within walking distance of the main shopping and dining street Laugavegur, the Hallgrímskirkja church, and much of the city's gallery and museum scene. Harpa Concert Hall is a ten-minute walk toward the harbour. The hotel is a member of Design Hotels and sits within the Marriott Bonvoy portfolio, combining independent boutique character with international group infrastructure. Rooms are finished with close attention to materials and detail: clean lines, quality textiles, in-room espresso machines, and generous rain showers are standard features. Suites include fireplaces and separate living areas, making them among the most sought-after accommodations in the city for extended or celebratory stays. The lobby bar has become a fixture on Reykjavik's social scene, attracting a clientele drawn from the city's creative, fashion, and cultural communities and offering a well-crafted cocktail programme alongside a Nordic-influenced food menu. The attached restaurant serves seasonal Icelandic cuisine. A compact fitness centre is available to guests. The hotel's small scale means service is highly personal, with staff attuned to the preferences of design-conscious, independent travellers. The concierge team curates itineraries across the Capital Region, from glacier day trips and horseback riding to private tours of the city's art studios and design workshops. The public geothermal pool Sundhöllin is within a short walk — an essential Reykjavik experience.
Amenities
- bar
- restaurant
- wifi
- room service
- design hotel
- fitness center
Location
Hverfisgata 10, 101 Reykjavik
64.1459, -21.9327 View on map
Highlights
- Intimate 38-room Design Hotels member with striking Nordic minimalist interiors featuring locally sourced Icelandic materials and curated contemporary art.
- Lobby bar is a fixture on Reykjavik's creative social scene, attracting designers, artists, and cultural figures.
- Suites feature working fireplaces and separate living areas, among the most sought-after rooms in the Capital Region.
- Located in Reykjavik's 101 district, within walking distance of Laugavegur, Hallgrímskirkja, and the Old Harbour.
- Highly personal service from a team experienced in curating design-forward and culturally rich itineraries across Iceland.
Tips for visiting
- The lobby bar is at its most lively on Thursday and Friday evenings — arrive early to secure a seat.
- Request a suite with fireplace for a particularly atmospheric stay during Iceland's long, dark winter months.
- Hverfisgata, the street the hotel stands on, is one of Reykjavik's most interesting for independent galleries and design shops.
- Public geothermal pool Sundhöllin is a few minutes' walk away — an essential and inexpensive Reykjavik experience.
- The hotel's small size means availability is limited; book as far in advance as possible, especially for summer and New Year.
Accessibility
101 Hotel is housed in a converted building in central Reykjavik. Guests with mobility requirements or wheelchair users should contact the hotel directly in advance to discuss room options and access arrangements, as the converted building may present some limitations.
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Frequently asked questions
How many rooms does 101 Hotel have?
101 Hotel is an intimate property with 38 rooms and suites. Its small scale means service is highly personal and room availability can be limited — advance booking is strongly recommended.
Is 101 Hotel part of a hotel group?
101 Hotel is a member of Design Hotels and sits within the Marriott Bonvoy portfolio, combining independent boutique character with the benefits of a large international group.
What is the design concept of 101 Hotel?
The hotel is styled in Nordic minimalism, featuring dark interior palettes, locally sourced Icelandic materials, and a curated selection of works by Icelandic contemporary artists throughout the property.
Is there a restaurant and bar at 101 Hotel?
Yes, the hotel has a restaurant serving Nordic-influenced cuisine with Icelandic seasonal ingredients and a lobby bar that is popular with Reykjavik's creative community and hotel guests alike.