Provence-Alpes-Côte d'Azur is France's most sun-drenched region, stretching from the Rhône delta in the west to the Italian border in the east. It encompasses the world-famous French Riviera (Côte d'Azur) — Nice, Cannes, and Saint-Tropez — the ancient Provençal heartland of Aix-en-Provence and Avignon, Marseille's rugged port culture, the violet lavender plateaus of Valensole, the turquoise-water Calanques, and the dramatic Gorges du Verdon. With over 300 days of sunshine per year, the region is France's premier year-round destination.
Do's and don'ts
Quick guide to local norms.
Do
- Greet people warmly and learn a few local phrases.
- Respect religious and historic sites.
- Dress modestly when visiting places of worship.
- Ask permission before photographing individuals.
Don't
- Raise your voice in public — it's considered rude.
- Touch people on the head or point with your feet in religious settings.
- Refuse hospitality without a polite explanation.
- Wear revealing clothing in conservative areas.