Winnipeg's specialty coffee roaster in Exchange District. House-roasted beans, creative drinks, and industrial-chic space with light food.
Propaganda Coffee on Princess Street in Winnipeg's Exchange District is one of the most respected specialty coffee roasters in Manitoba, occupying a corner of the neighbourhood's heritage warehouse district that has become central to the city's independent hospitality scene. The café roasts its own beans on-site, maintaining full control over the process from green coffee sourcing through to preparation at the bar. The industrial-chic space — exposed brick, high ceilings, vintage industrial fixtures — complements the Exchange District's heritage architecture and creates an aesthetic that feels authentic to the neighbourhood rather than imposed on it. The espresso programme is precise, the pour-over offerings are thoughtfully selected from the current roaster rotation, and creative seasonal drinks have developed their own following. Light food — pastries, simple savoury items — complements the coffee without distracting from it. Propaganda has become a meeting point for Winnipeg's creative and professional communities in the Exchange District, reflecting the neighbourhood's broader transformation from industrial storage to a centre of arts and culture.
Signature dishes
- Espresso — $3.25
- Mocha — $5
Good to know
- Hours
- 7:00 AM - 6:00 PM Monday-Friday, 8:00 AM - 5:00 PM weekends
- Reservations
- Walk-in
Location
122 Princess St, Winnipeg, MB R3B 1K9
49.8959, -97.1381 View on map
Highlights
- Winnipeg's most celebrated specialty coffee roaster in the historic Exchange District
- On-site roasting with full control from sourcing to cup
- Industrial-chic interior in a heritage warehouse space on Princess Street
- Creative seasonal drinks alongside a precise espresso and pour-over programme
- Central gathering point for Winnipeg's creative community
Tips for visiting
- Ask about the current roaster rotation — the team is knowledgeable and happy to recommend
- The Exchange District location puts the café within walking distance of Winnipeg's main arts venues
- Weekend mornings see a particularly good atmosphere as the neighbourhood's creative community gathers
- Pour-overs are prepared with care and represent the best showcase for the roastery's work
- The café is closed or on reduced hours on some holidays — check ahead for public holiday visits
Accessibility
Propaganda Coffee is at street level on Princess Street with step-free entry. The interior is spacious enough for wheelchair navigation in most areas. The Exchange District's historic buildings and sidewalks are generally accessible on the main commercial streets.
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Frequently asked questions
What is Propaganda Coffee known for in Winnipeg?
Propaganda is Winnipeg's leading specialty coffee roaster, known for on-site roasting, a precise café programme, and its position as a cultural hub in the Exchange District.
Where is Propaganda Coffee?
The café is at 122 Princess Street in the Exchange District, Winnipeg's historic warehouse neighbourhood and arts hub.
Does Propaganda Coffee sell retail beans?
Yes. Freshly roasted beans from Propaganda's roastery are available for retail purchase in the café.
What is the atmosphere like?
The space has an industrial-chic character with exposed brick and high ceilings, fitting seamlessly into the Exchange District's heritage warehouse aesthetic. The atmosphere is relaxed and community-oriented.
Is the Exchange District worth exploring beyond the café?
Yes. The Exchange District is Winnipeg's most characterful neighbourhood, with heritage architecture, galleries, independent restaurants, and proximity to the city's main performing arts venues.