A traditional weekly food and goods market on Ghent's historic Friday Market square, near the Dulle Griet bar and the Toreken tower.
The Vrijdagmarkt, or Friday Market, is a traditional weekly food and goods market held on Ghent's historic Friday Market square in Belgium's Flemish Region. The square has served as a gathering place for centuries and is dominated by a statue of Jacob van Artevelde, with the Toreken tower and the Dulle Griet bar nearby. On Fridays, typically from about 7AM to 1PM, stalls fill the square selling fresh produce, cheese, flowers and street food. The market serves local residents first, so the mix is practical and largely authentic: fruit and vegetables, bread, cheese and charcuterie, flowers, and hot snacks, with few tourist trinkets. Produce generally costs about €2 to €20 (approx $2.3 to $23) depending on what is bought, making it an affordable way to assemble a picnic or sample Flemish products. Prices are normally fixed, and while friendly conversation and small extras are common, formal bargaining is not part of the culture. Cash is useful and preferred by many stallholders, although some traders accept cards, so carrying small notes and coins is sensible. Tax-free shopping is not relevant for market produce. The atmosphere is busy and sociable in the morning, with queues at popular cheese and bakery stalls, and it thins toward the early afternoon when traders begin to pack up. The layout is an open square, with food stalls generally grouped together and flower and goods sellers around the edges, so a single loop covers everything within about half an hour. Food options are on site through hot snack vans and stalls, and the cafes and bars around the square open for coffee and lunch. Visitors can combine the market with a walk to the nearby Graslei and Korenlei waterfront and the historic centre, and the square also hosts occasional events and fairs outside market hours.
| Hours | Friday, typically 7AM-1PM |
|---|---|
| Price | Produce €2-20 (approx $2.3-23) |
| Address | Vrijdagmarkt, 9000 Ghent |
Location
Vrijdagmarkt, 9000 Ghent
51.0567, 3.7253 View on map
Highlights
- Sample fresh produce, cheese and bread from local stalls
- Buy flowers and picnic supplies in the historic square
- Eat street food at the market snack stalls
- See the Artevelde statue and the Dulle Griet bar on the square
Tips for visiting
- Arrive before 10AM for the best selection
- Carry small notes and coins for stallholders who prefer cash
- Queue at the busy cheese and bakery stalls for the freshest stock
- Do not expect to haggle on food prices
- Combine with a walk to the Graslei waterfront
When to visit
Friday mornings, ideally before 10AM, when stock is fullest and queues are shorter.
Accessibility
The square is open and largely flat, though cobbles and crowds can make wheelchair and pushchair use slow during busy hours.
Frequently asked questions
What day is the market?
The Vrijdagmarkt is held on Fridays, typically from around 7AM to 1PM.
Is it a tourist market?
It mainly serves local residents, with fresh food and everyday goods rather than souvenirs.
Can I pay by card?
Some stalls take cards, but many prefer cash, so small notes and coins are useful.