The birthplace of the Loco Moco — Hawaii's iconic dish of white rice topped with a hamburger patty, fried egg, and brown gravy. Cafe 100 has served this hearty, affordable comfort food since 1946 in the rainy city of Hilo.
Cafe 100 in Hilo on the Big Island of Hawaii holds a singular place in the culinary history of the Hawaiian Islands as the restaurant credited with originating the loco moco, one of the most iconic dishes to emerge from Hawaii's multiethnic food culture. The loco moco was created at Cafe 100 in 1949 — or very close to that year, depending on the account — as a hearty, affordable meal for young people from the Lincoln Wreckers social club who needed something filling and cheap: a bowl of white rice topped with a hamburger patty, a fried egg, and brown gravy. The combination became locally popular, spread across the islands, and is now recognized internationally as one of the defining foods of Hawaii alongside plate lunch and poke. Cafe 100 has operated from its Kilauea Avenue location in Hilo since 1946, originally as a drive-in and now as a counter-service institution that retains the character of the old-style local eatery despite decades of changes to the surrounding city. The loco moco menu at Cafe 100 is extensive — the restaurant offers numerous variations on the original formula, including the Special Loco Moco with additional proteins and toppings, demonstrating both the flexibility of the original concept and the kitchen's commitment to the dish that made the restaurant famous. Spam musubi and plate lunches extend the menu into the broader local food tradition. Hilo is the rainy, lush city on the Big Island's east side, and Cafe 100 has served the local community through all the changes and challenges that Hilo has experienced over its history. For visitors to Hilo, it is one of the most meaningful local food experiences available — simple, affordable, and rooted in a genuine story.
Good to know
- Reservations
- No
Location
969 Kilauea Ave, Hilo, HI 96720
Highlights
- Credited with originating the loco moco in 1949 — white rice, hamburger patty, fried egg, and brown gravy
- Extensive loco moco variations from the original recipe to elaborate Special versions with additional proteins
- Drive-in style counter institution on Kilauea Avenue in Hilo, serving the Big Island's east-side community since 1946
- Spam musubi and plate lunches extend the menu into the broader plate lunch tradition
- An essential stop for visitors to Hilo seeking the origin story behind one of Hawaii's most recognized dishes
Tips for visiting
- Order the original Loco Moco to experience the foundational preparation before trying any of the variations
- The Special Loco Moco adds additional proteins and is the most filling — appropriate for large appetites
- Cafe 100 is on Kilauea Avenue in Hilo, a short drive from the Hilo Farmers' Market and Lili'uokalani Gardens
- Cash is the most reliable payment method at the counter; bring enough for the meal before arriving
- Hilo receives significant rainfall year-round — the outdoor drive-in seating area can be wet; indoor counter seating is more sheltered
Accessibility
Cafe 100 is a drive-in style counter restaurant on Kilauea Avenue in Hilo with outdoor seating. The counter ordering area is generally accessible at ground level; the outdoor seating area is flat and generally navigable. Rain coverage is limited in the outdoor seating area.
Visit, book or contact
Frequently asked questions
Did Cafe 100 really invent the loco moco?
Cafe 100 is widely credited with originating the loco moco around 1949, when the dish was created as an inexpensive, filling meal for local youth. The specific circumstances and exact year are subjects of some local debate, but the restaurant's claim is the most well-documented and broadly accepted.
What is a loco moco?
A loco moco consists of a bowl of white rice topped with a hamburger patty, one or two fried eggs, and brown gravy. It is a Hawaii comfort food classic originating in Hilo and is now served across all of the Hawaiian Islands and at Hawaii-influenced restaurants worldwide.
Is Cafe 100 good for visitors to Hilo?
Yes. Cafe 100 is one of the most historically significant and affordable food stops in Hilo, and it provides an authentic local food experience at very accessible prices. It is near other Hilo attractions including the Farmers' Market and the downtown historic district.
Is Cafe 100 accessible for visitors with mobility concerns?
Cafe 100 operates as a drive-in counter with outdoor seating on Kilauea Avenue. The ground area around the counter is generally accessible; specific conditions should be assessed upon arrival, as the setting is an outdoor drive-in rather than a traditional restaurant.