Denver's most sophisticated new luxury boutique hotel in Cherry Creek, Primrose features stunning design, a Michelin-recognized restaurant, and personalized service in Denver's most upscale neighborhood.
Primrose Denver opened in 2022 as one of Colorado's most design-forward luxury boutique hotels, located at 630 South Broadway in Denver's Cherry Creek neighborhood — one of the city's most affluent and walkable districts. The hotel is steps from the Cherry Creek Shopping Center and within easy reach of Cherry Creek North's dense concentration of independent boutiques, art galleries, and restaurants. The building's exterior combines warm brick tones with contemporary glass, and interiors are curated by acclaimed designers using Colorado-sourced materials, bespoke furniture, and original local artwork throughout the 199 rooms and suites. Rooms are generously proportioned with floor-to-ceiling windows, custom Colorado landscape photography, and high-thread-count linens. The hotel's restaurant, Primrose, has earned significant culinary recognition for its elevated American cuisine prepared with Colorado-grown ingredients; the cocktail program is equally sophisticated. A fitness center with Peloton equipment and a spa offering massage, facial, and body treatments round out the wellness facilities. The concierge team is well-versed in Denver's art museum circuit, Red Rocks Amphitheatre access, and day-trip itineraries to Rocky Mountain National Park and the ski resorts along I-70. Valet parking is available on-site. Cherry Creek is well-served by the Cherry Creek bike trail system, connecting the hotel to downtown Denver in about 20 minutes by bicycle. The hotel is approximately 15 minutes by car from Denver International Airport via light rail and a connecting bus, or 25 minutes by taxi.
Amenities
- Primrose restaurant
- spa
- fitness center
- wifi
- concierge
- valet parking
Location
630 S Broadway, Denver, CO 80209
39.7124, -104.9897 View on map
Highlights
- Award-winning design using Colorado-sourced materials and original local artwork throughout
- Primrose restaurant recognized for elevated Colorado cuisine and an inventive cocktail program
- Prime Cherry Creek location steps from upscale boutiques and galleries
- Full-service spa and fitness center with Peloton equipment
- Cherry Creek bike trail access for a car-free ride into downtown Denver
Tips for visiting
- Secure a table at Primrose restaurant for dinner — it draws non-hotel guests and reservations are recommended
- Cherry Creek North's galleries hold free opening events on the first Friday of each month
- The Cherry Creek bike path to downtown is flat and well-maintained — hotel staff can arrange bicycle rentals
- Request a south-facing room for quieter street exposure and afternoon natural light
- Valet parking fills during peak dinner service; arrive before 6 pm or arrange arrival time with the concierge
When to visit
Denver's mild, sunny climate makes Primrose a year-round destination. Late spring and early fall offer the best weather for Cherry Creek outdoor dining. Summer weekends are busiest due to the Cherry Creek Arts Festival and nearby outdoor events.
Accessibility
Primrose Denver provides ADA-accessible rooms with roll-in showers and lowered fixtures on request. The lobby, restaurant, spa, and fitness center are step-free. Valet parking staff are available to assist guests with mobility needs at the main entrance.
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Frequently asked questions
Where is Primrose Denver located relative to downtown?
Primrose Denver is in Cherry Creek, approximately 2 miles southeast of downtown Denver. The Cherry Creek bike trail provides a pleasant 20-minute cycling route. A rideshare takes about 10 minutes under normal traffic.
Does Primrose Denver have a pool?
The hotel does not have a swimming pool. Wellness facilities include a spa with treatment rooms and a modern fitness center with Peloton bikes and strength equipment.
What is the restaurant at Primrose Denver like?
The Primrose restaurant serves elevated American cuisine emphasizing Colorado-grown ingredients. The menu changes seasonally and the cocktail program features Colorado spirits. Breakfast, lunch, and dinner service are offered.
Is Primrose Denver pet-friendly?
The hotel accepts well-behaved pets with a nightly fee. Advance notice is required at the time of booking. Staff can recommend nearby Cherry Creek dog parks and walking areas.