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Shopping · California, San Francisco

Union Street

  • SpecialtyBoutiques, gift shops and cafes in restored Victorian buildings
  • HoursMost shops daily 10:00 AM-6:00 PM
  • Price$$$

Union Street is an upscale shopping street in the Cow Hollow neighborhood of San Francisco, California, running through restored Victorian houses and storefronts from roughly Gough to Fillmore streets. The buildings, many dating from the late nineteenth century, have been converted into fashion boutiques, home furnishing stores, gift shops, salons, galleries, cafes and restaurants, giving the street a distinctive residential character compared with downtown department stores.

Upscale neighborhood street with fashion boutiques, home stores and restaurants set in Victorian houses between Gough and Fillmore.

Union Street is an upscale shopping street in the Cow Hollow neighborhood of San Francisco, California, running through restored Victorian houses and storefronts from roughly Gough to Fillmore streets. The buildings, many dating from the late nineteenth century, have been converted into fashion boutiques, home furnishing stores, gift shops, salons, galleries, cafes and restaurants, giving the street a distinctive residential character compared with downtown department stores. Goods sold include women's and men's clothing, shoes, jewelry, candles, stationery, homeware, cosmetics and children's items, and many shops are independent or small regional brands, so the proportion of authentic, curated goods is high and tourist trinkets are scarce. Prices are mid to upper range, and bargaining is not customary, though occasional seasonal sales occur. Cards are accepted everywhere, with cash seldom needed. California sales tax is added at the register, and no refund is available for visitors. The atmosphere is polished and relaxed, popular with local residents, brunch crowds and visitors staying in nearby Marina and Pacific Heights, and it is busiest on weekend afternoons. Eating options are plentiful, with bakeries, coffee shops, wine bars and restaurants, many with outdoor seating, as well as long-running neighborhood pubs. The area hosts an annual Union Street Festival, which fills the street with art, food and music stalls. Must-visit corners include the blocks between Gough and Steiner streets, where the Victorian storefronts are densest, and the courtyards that open off the main street. Shops typically open at about 10:00 AM and close by early evening. Muni buses run along Union Street and Chestnut Street nearby, and the Marina Green and Crissy Field lie within a short walk or ride to the north.

Practical information for Union Street · Last updated September 2026
Hours Most shops daily 10:00 AM-6:00 PM
Price $$$
Address 1900 Union St, San Francisco, CA 94123

Location

1900 Union St, San Francisco, CA 94123

37.7978, -122.4307 View on map

Highlights

  • Boutiques and gift shops in restored Victorian buildings
  • Home furnishing, fashion and beauty stores
  • Cafes, wine bars and restaurants with patios
  • Annual Union Street Festival
  • Short walk to the Marina and Crissy Field

Tips for visiting

  • Weekday mornings are quiet; weekend afternoons are busy.
  • Check for seasonal sales rather than expecting discounts.
  • Look for hidden courtyards off the main street.
  • Pair shopping with brunch at a local cafe.
  • Muni buses serve the street; parking is limited.

When to visit

Weekday mornings are calm, while weekends and festival days bring larger crowds.

Accessibility

The street is gently sloping with paved sidewalks, but some Victorian storefronts have steps, so wheelchair access varies by shop.

Frequently asked questions

What kind of shops are on Union Street?

Fashion boutiques, home stores, gift shops, salons and galleries set in Victorian buildings.

Is Union Street the same as Union Square?

No. Union Street is in Cow Hollow, while Union Square is the downtown shopping plaza.

Are there places to eat?

Yes. Cafes, bakeries, wine bars and restaurants line the street.

Is there an annual event?

Yes. The Union Street Festival is held each year with art, food and music.